2019 December Board Book

Food & Farmer Content With the launch of “Enter the Golden State”, most of the paid social support will now go toward supporting the campaign. We will continue to organically post food and farmer content and will strategically identify key moments to amplify this content with paid, moments such as National Farmer’s Day, Halloween, Thanksgiving and Christmas. This does not include paid social support for specific retail campaigns (e.g., June Dairy Month/buy local, Hispanic Heritage Month, Holiday, etc.), which are planned and budgeted separately. National Farmer’s Day For National Farmer’s Day (October 12 th ), CMAB supported the Undeniably Dairy campaign by dedicating our Instagram story to our California farmers. Using the poll and question features, we asked friends of our page to show their love and support for farmers. We received 101 engagements on the poll feature. We also created a compilation video using segments from the California Dairy Families series, which was shared and amplified on Facebook.