2019 December Board Book

California Dairy Stories Growing Up Dairy

6,716,312 1,584,714 184,544 2,470,429 28,038,378

6,019 1,697

685,592 206,945 25,574

TV

75

Other Total

51,449 214,872

-

4,149,631

The chart below details metrics by quarterly messaging objective for Jan-Sep 2019: Content Impressions Engagements 10-Sec Video Views Breakfast 6,170,814.00 67,553 963,122 Hispanic Dairy 6,626,126 63,986 1,307,687 Healthy Snacking 3,514,146 28,950 809,616