2019 December Board Book

In the Media Executive Overview Q3 2019

7% Health

TOPLINE RESULTS

51.9 M Impressions

1,056 Stories/Mentions Consumer + Foodservice Traditional/Social Media

1.2 M Impressions

100% Key Message Delivery

97% National 3% CA + FL Reach

Angle

Consumer + Foodservice Traditional/Social Media

Foodservice Advertising

93% Food

DETAILED RESULTS Ranked by t r ad i t i ona l / soc i a l med i a imp r es s i ons ( + f oodser v i ce adver t i s i ng f o r bus i nes s ob j ec t i ves ) To t a l imp r es s i ons ex ceed t he t op l i ne number due t o s t o r i es /men t i ons i nc l ud i ng mo r e t han one f unc t i ona l p r i o r i t y and/o r mes sage

TOP 3 FUNCTIONAL PRIORITIES

TOP 3 BUSINESS OBJECTIVES

TOP 3 MESSAGES DELIVERED

12

1. Activate the Seal 51.9 M Impressions

1. Look for the Seal 50.8 M Impressions

1. Consumer Demand: Value of the Seal Real food and/or real people content + Dairy Social Team

2. Consumer Demand: Dairy Health Story Dairy health, protein, fats and/or nutrients content

2. Real Food 50.7 M Impressions

2. Expand Ethnic Foods 39.7 M Impressions

3. Consumer Demand: Industry Leader Foodservice Advertising

3. CA is the #1 Hispanic Dairy State 39 M Impressions

3. Win with Healthy Snacking 2.06 M Impressions