2019 December Board Book

Activities Overview Q3 2019

WUD Media Training

Cheese & Wine Country Launch Event

• 14 Media & inf luencers cover ing food, travel and l i festyle attended a 2-day CA cheese immers ion event: • Interact ive cheese educat ion • Processor tour • Dai ry farmer conversat ions and farm overview • 1M social media impress ions, to-date

• 6 part icipants • Topics covered:

• Cal i fornia dai ry leadership • Act ivi st act ivi t ies • Sustainabi l i ty • Food safety • On farm mud / f looding

Reputation Management

Dairy Social Media Influencer Team

• Dai ry Communicators Meet ing part icipat ion • Issues support and counsel • Cr i s i s plan and Master Messaging updates • Dai ly tradi t ional & social media moni tor ing and report ing • Weekly content recommendat ions for RCM channel s

• Weekly content recommendat ions • New social media platform recommendat ions • 235 posts, generat ing 364,715K impress ions