2019 December Board Book

FOR IMMEDIATE RELEASE

CONTACTS Shannon Frieser, Ketchum for CMAB shannon.frieser@ketchum.com (312) 783-4305 Jennifer Giambroni, CMAB jgiambroni@cmab.net (209) 690-8244

California Dairy Families Celebrate American Cheese Month by Declaring State “Cheese & Wine Country”

Real California Milk Offers Tips to Bring California’s Iconic Specialties Home in a New Way TRACY, Calif. (Oct 1, 2019) – October is American Cheese Month and California’s dairy farmers are renaming the state “Cheese and Wine Country” in recognition of the award-winning cheesemaking heritage that grew alongside its wine industry and pairing the state’s most noteworthy specialties formally together in a new way. While California is widely known for its wine making roots, its history as a top cheesemaker is just as strong . The state’s rich cheese history started 250 years ago when Friar Junipero Serra introduced cheesemaking to the missions in 1769. Today, California is the nation’s number one producer of fluid milk, butter, ice cream and Hispanic-style cheeses and is the second largest producer of all cheese. “Cheese and wine are a match made perfect in California,” said Jennifer Giambroni, Director of Communications, California Milk Advisory Board/Real California Milk. “Like California wines, Real California Milk cheeses are also made with pride by local producers and makers. Starting with the milk produced by our state’s family-run dairy farms, it is then made into more than 250 varieties and styles of delicious cheeses ideal for pairing with California wines.” It’s easy to bring a taste of California Cheese & Wine Country home, no matter your location with these expert tips to entertain family and friends with some interactive fun and easy sophistication: • Peronali-cheese Quiz : Start with this fun quiz to determine your cheese personality profile and then choose cheeses that fit your individual “personali-cheese”. Find out if you are a Particular Purist, Easygoing Enthusiast, Adventurous Advocate, Zesty Zealot or have a split personality?