2019 December Board Book

Taiwan 29 in-store demonstrations were conducted this month to promote the Fresh Delight’s 1.89L Californa ESL milk (NT$168), at 15 high-traffic PX-Mart supermarket stores, while a total of 31 in-store demonstrations were also conducted for “Casecade Dairy’s cream cheese at retail chains located in northern and southern Taiwan: Jasons Market Place, Eatalee Supermareket, Dollars Mall Supermarket and Joy Supermarket. Japanese celebrity chef, Kengo Kobayashi has developed a total of seven recipes for the three bakery seminars, which are scheduled to take place on Oct. 22-27, in the cities of Taoyuan, Taichung and Kaoshiuang. More than two-hundred professrional bakers/bakery shops have registered so far for the island-wide seminars, while a recipe booklet is being designed and wil be provided during the seminars. Information of the Califiornia dairy industry as well as locally available CA dairy products will be displayed and presented at each seminar to help increase awareness of the Real California Seal as as well as sales of CA dairy prodcuts. CMAB-Taiwan Facebook paid-posts of the 5 selected Key Opinion Leaders(KOLs) from the “Real California Milk Summer Party(HowLiving)” had generated on average, total of 65,869 impressions and 8,261 post engagemnts. This is the first time CMAB-Taiwan had widely advertised an off-line to on-line activity via a social media platform and generated such an engagement with effective results. Korea California wine pairing event CMAB Korea will join the California Wine Trade Tasting on October 14 and set up a tabletop to introduce CA cheeses including specialty cheeses that have never been introduced before. We will provide cream cheese, cottage cheese, pepper jack, Monterey jack, Colby jack, cheddar, provolone and specialty cheese such as Original blue (Point Reyes), Toma (Point Reyes), Traditional Brie (Marin French), Purple Moon (Fiscalini), Cheddar (Fiscalini) and Burrata cheese (Di Stefano). We will also provide a wine and cheese pairing information poster and an activity to help customs remember CA cheeses where participants put cheese stickers on the wine trees under a theme ‘which cheese is the best for the sparkling, white and red wine’. E-commerce with Coupang The person who is in charge of the dairy section changed recently so we will have a meeting with the new buyer and a marketing manager after they complete the transfer of duties. Pacific Korea introduced Rumiano organic cheeses to Bumho trading and we will try to add them for the Coupang promotion if possible, to help raise awareness with their launch. California Cheese Mini Trade Show The first cheese samples arrived at Incheon airport and they are in the process of clearing customs. We are working on the guest list, and the layout and equipment for the venue. We will invite major importers, distributors and buyers to introduce CA specialty cheese. E-mart sales competition The sales competition in all Emart branches from 31 October for 2 weeks. The products are Saputo Frigo string cheese, Crystal creamery cottage cheese, Pacific Colby jack, Pacific Monterey Jack