2014 Best Practices Study

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks

Carriers

Profile

Revenues

Average +25% Profit +25% Growth

Carrier Representation Personal Lines P&C National

Expenses

Profitability

5.7 5.1

4.2 3.2 7.4

6.7 5.5

Employee Overview

Regional

Total

10.8

12.2

Producer Info

Commercial Lines P&C National

Service Staff Info

8.5 8.0

5.2 4.6

14.2

Regional

7.8

Technology Insurance Carriers

Total

16.5

9.8

22.0

Group L&H / Financial

Appendix

Total Life, Health, Disability, LTC, Retirement Products, and Other

10.2

10.5

11.3

Carrier Appointments

Average

+25% Profit

+25% Growth

% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments INDIRECT Carrier Appointments 14.1% 8.8%

12.5% 87.5%

DIRECT Carrier Appointments

85.9%

91.2%

Use of Carrier Service Centers

Average

+25% Profit

+25% Growth

Service Center Use Total Personal Lines Commission placed in Carrier Service Center Total Commercial Lines Commission placed in Carrier Service Center

21.0%

*

*

22.2%

*

*

2014 Best Practices Study

*Insufficient Data

Agencies with Revenues Between $1,250,000 and $2,500,000

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