247 Cars Brand Guidelines

Brand Guidlines

247 Cars Logo

White Background

Black Background

Corporate Gradient Orange Background

247 Cars Logo

½a

a = logo diameter

½a

White Background

Light Colour Background

Corporate Gradient Orange Background

247 Cars Logo

Working with Corporate Colours

Gradient Logo on Black Background

White Logo on Black Background

Gradient Logo on White Background

Black Logo on White Background

White on Corporate Gradient Orange Background

Drop Tagline When using Small Logo Size

247 Cars Logo

Working with Corporate Colours

No Gradients in Logo Text

No Colour in Logo Text Without Full Colour

No Foreign Colours in Logo Inc. Gradients

No Images Used in Logos

No Moving the Tagline Position

No Tagline when using Small Logo

247 Cars Logo

Alternative Backgrounds

Black on Light Colour Background

Dark Orange on Light Orange Background

White on Dark Colour Background

Light Orange on Dark Orange Background

247 Cars Logo

Alternative Backgrounds

½a

a = logo diameter

½a

Black on Light Colour Background

Dark Orange on Light Orange Background

White on Dark Colour Background

Light Orange on Dark Orange Background

247 Cars Logo

Working with Foreign Colour Backgrounds

White on Dark Colour Background

Black on Light Colour Background

White on Dark Gradient Background

Black on Light Gradient Background

247 Cars Logo

Working with Foreign Colour Backgrounds

Black on Dark Colour Background

White on Light Colour Background

Colour only on Black, White or Orange

Colour on Gradient Background

Bee acting as a Logo

When the 247 Cars signature Bee is being used as standalone logo, the following rules apply.

Bee acting as a Logo

½a

a = logo diameter

½a

When the 247 Cars signature Bee is being used as standalone logo, the following rules apply.

Alternative Logo

No Bee On Smaller Sized Logo

Alternative Logo

½a

a = logo diameter

½a

No Bee On Smaller Sized Logo

Brand Fonts

Logo Fonts

Tag line font

Primary font

???? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567?!&

Humanist 777 BT - Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567?!&

Brand Fonts

Primary font

Online & Print

Humanist 777 BT - Extra Black Condensed ABCDEFGhijklmno1234567?!&

Humanist 777 BT - Bold Condensed ABCDEFGhijklmno1234567?!&

Humanist 777 BT - Light Condensed ABCDEFGhijklmno1234567?!&

Alternative font

Secondary font

Humanist 777 BT - Black Italic ABCDEFGhijklmno1234567?!&

Humanist 777 BT - Black ABCDEFGhijklmno1234567?!&

Humanist 777 BT - Bold Italic ABCDEFGhijklmno1234567?!&

Humanist 777 BT - Bold ABCDEFGhijklmno1234567?!&

Humanist 777 BT - Light ABCDEFGhijklmno1234567?!&

Humanist 777 BT - Light Italic ABCDEFGhijklmno1234567?!&

Corporate Colours

White

Example

Example

Black

Gradient Orange

Example

Top Left Light Orange* Bottom Right Dark Orange**

Angled -45°

*Light Orange: CMYK 0, 20, 100, 0 RBG 255, 204, 0 HEX #FFCC00

**Dark Orange: CMYK 0, 60, 100, 0 RBG 239, 125, 0 HEX #EF7D00

Corporate Colours

Light Orange

CMYK 0, 20, 100, 0

Example

RBG 255, 204, 0

HEX #FFCC00

Dark Orange

CMYK 0, 60, 100, 0

Example

RBG 239, 125, 0

HEX #EF7D00

Alternative Orange CMYK 0, 28, 100, 0

Example

RBG 252, 190, 0

HEX #FCBE00