PEI Cannabis Annual Report 2025

Store by Store Net Sales Analysis

PEI CANNABIS STOREFRONT

Total Net Receipts

% of Sales Revenue

Charlottetown

$11,859,926

44.89%

Summerside

$6,455,355

24.43%

Stratford

$3,271,432

12.38%

Montague

$3,288,798

12.45%

O’Leary

$1,448,863

5.48%

Online

$95,248

0.37%

TOTAL

$26,419,622

100%

Average Basket Size by Location

CHARLOTTETOWN $37.87

PLEASE DON’T DRIVE IMPAIRED

SUMMERSIDE

$39.13

O’LEARY

$42.12

MONTAGUE

$39.70

STRATFORD

$35.77

ONLINE STORE

$86.99

TACTICAL SUMMARY

PEI Cannabis acknowledges the continued presence of a well-established and sophisticated illicit cannabis market. This unregulated sector remains a significant part of the PEI landscape and benefits from lower operational costs, largely due to the absence of quality control standards and accountability to consumers and employees. Additionally, the Corporation recognizes the influence of consumer preferences that existed prior to legalization, and how these preferences continue to shape both current and future legal product offerings. To effectively compete with illicit sources, PEI Cannabis implemented strategic initiatives focused on excellence in category management, supply chain optimization, retail expansion, social responsibility, and risk management. PEI Cannabis is proud to have surpassed its sales and profitability targets for fiscal year 2025. More importantly, the Corporation has made meaningful progress in reducing the influence of the illicit market. Nonetheless, several key challenges and opportunities have been identified that will be critical to ensuring long-term sustainability.

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PEICMC 2024-2025 Annual Report