PEI Cannabis Annual Report 2025

STRATEGIC TARGET • PEOPLE & CULTURE STRATEGIC TARGET

To foster a high-performing, customer-focused culture of engaged employees through open communication, learning & development, safe work environments, and overall wellness.

CORPORATE OBJECTIVES

1. Always recruit, develop and retain the best people through fair labour relations and mobility opportunities; 2. Foster a culture of performance, communication, and engagement; 3. Establish and continuously promote a healthy, safe, and respectful workplace; and 4. Increase investment in employee training to always ensure a knowledgeable and confident workforce.

Actual 2023-2024

Target 2024-2025

Actual 2024-2025

Target % 2024-2025

Target 2025-2026

PERFORMANCE MEASURES

Staff Retention Rate

89.1%

95%

84.1%

88.5%

95%

Training Hours per Employee

N/A

80%

N/A

N/A

80%

Employee Wellness Rate

96.91%

98%

95.43%

97.4%

98%

TACTICAL SUMMARY

PEI Cannabis firmly believes that high-performing, knowledgeable, and engaged retail teams are essential to success in the adult-use cannabis market. Competing effectively with the illicit market requires delivering a superior retail experience – an effort that begins with investing in the PEICMC’c people. To support this, PEI cannabis continues to implement initiatives centered on Workplace Wellness, Employee Engagement, and Professional Development. These efforts have produced positive short-term results, most clearly reflected in the customer-focused service delivered by teams across PEI Cannabis retail locations.

KEY HIGHLIGHTS

Workplace Wellness • PEI Cannabis achieved 97.4% of its strategic target related to absenteeism due to injury or illness, which is viewed to be a top corporate success and one to build on through fiscal 2026.

Engagement •

PEI Cannabis partnered with PEI Liquor, the PEI Public Service Commission and external training providers through fiscal 2025 to facilitate comprehensive training programs for its retail teams. • Store managers continued to be provided with leadership training to ensure that they could foster engagement and continued success within their retail teams. • PEI Cannabis had continued success utilizing corporate performance planning, evaluation and coaching programs in fiscal 2025. Professional Success • Excellent outcomes around minimal staff turnover over fiscal 2025 is interpreted to be a good sign of a satisfied workforce that continues to view PEI Cannabis as a valued opportunity. • PEI Cannabis administers a corporate Development & Training fund available to all employees which seeks to foster mutual growth in its people and the organization. Also available to employees is the Public Service Commission/UPSE Development & Training fund. KEY OPPORTUNITIES & CHALLENGES 1. PEI Cannabis must continue to manage absenteeism due to injury or illness so it can preserve the health of its employees and effectiveness and efficiency of its operations. 2. The Corporation must continuously provide staff with educational support and growth opportunities to ensure a flexible, scalable, and engaged workforce.

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PEICMC 2024-2025 Annual Report