PEI Cannabis Annual Report 2025
WHAT IS CANADA’S ISLAND GARDEN’S COMPANY CULTURE LIKE?
to long-term careers—not just jobs. To foster transparency and teamwork, we host initiatives like “Coffee with the CEO,” where team members can learn more about the business, ask questions, and share ideas. We truly believe that it’s our people—and their collective contributions—that make us great. Canada’s Island Garden is more than a workplace. It’s a community, and we’re proud of the one we’ve created. TELL US ABOUT THE BRANDS UNDER CANADA’S ISLAND GARDEN. We’re proud to house three distinct brands under the Canada’s Island Garden umbrella—each with its own identity and audience. • FIGR is our flagship brand, which stands for Fresh Island Grown . It appeals to the traditional flower based consumer, with a strong focus on premium dried flower and pre-rolls in their true, uninfused form. This brand is rooted in our passion for cultivating clean, consistent, high-quality flower. • Riptides is our newest and boldest brand. Built around big flavour and big effects, it features both infused pre-rolls and vape products. Riptides was created for consumers looking for elevated potency
At Canada’s Island Garden, we take tremendous pride in the team we’ve built and the culture we’ve cultivated. As we emerge from what has been a challenging period for the cannabis industry overall, we’re proud to be growing sustainably and offering new roles and opportunities for advancement—especially for Islanders. Our culture is grounded in kaizen (constant improvement), respect, collaboration, and celebrating our shared success. We are proud to have over 170 full-time employees, which includes over 150 at our facility in PEI and a 20-person commercial team that spans across the country. We host monthly “Go Connects,” where our team gathers over food and drinks from local restaurants and breweries to connect outside the day-to-day. We also prioritize giving back—supporting local charities and events like Motionball, Moo! Let’s Talk, Santa’s Angels, and various golf tournaments throughout the year. Every permanent staff member receives year-round employment and access to a paid benefit plan and gym memberships for team members and their families. We also support a number of training and educational opportunities for our team—reflecting our commitment
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PEICMC 2024-2025 Annual Report
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