PEI Cannabis Annual Report 2025

PEICMC WHAT GUIDES US

CORPORATE VISION To be the preferred source of adult use cannabis.

MISSION STATEMENT To provide customers with a retail experience that exceeds their expectations, foster an internal culture of engagement and wellness, and create value for all stakeholders. STRATEGIC PILLARS Business Results: To become a key contributor to PEI’s general revenue through business excellence and the continuous improvement in operational effectiveness and efficiency. Customer Experience: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and high responsiveness to customer preferences. Corporate Social Responsibility: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal Corporate Social Responsibility campaigns. People & Culture: To foster a high-performing, customer-focused culture of engaged employees through open communication, learning & development, safe work environments, and overall wellness.

PLEASE DON’T DRIVE IMPAIRED

CORPORATE VALUES Teamwork: Always succeeding together.

Passion: Having fun going the extra mile.

Accountability: Reliably delivering on our commitments.

Education: Continuously learning.

Empathy: Everyone is important.

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PEICMC 2024-2025 Annual Report