Got To Be NC July Newsletter v2
Page 2 Got To Be NC
An Xtreme duo: Gastonia father-son team find success
Bret and Elijah Morey, the father-son team behind Elijah’s Xtreme Gourmet Sauces, have been turning up the heat with their hot sauces since 2014. They started selling at local farmers markets and competing in hot sauce competitions. In a short time, they have won 55 awards and can now be found in more than 1,100 retail locations in 49 states. The Xtreme duo attributes most of their success to working hard, not being afraid to adjust and correct things that need to be corrected, and always looking for ways to improve.
The COVID-19 pandemic gave them an opportunity to do just that. The company adopted new online sales channels and invested in online advertising. As a result, they say their online sales have doubled. After six years of operating out of their garage, Elijah’s Xtreme Gourmet Sauces is moving to a warehouse with a dock to have more space to work. This is a huge step and accomplishment for the business. Bret and Elijah’s next goal is to build their own building. The Moreys offer this advice for those looking to start or grow a business, “Do your homework, understand your market and fill a need. Don’t just do something because it looks like a great idea or because you see others doing it and why not? Be passionate! Work through the difficulty. And work hard. I learned long ago that success is failure turned inside out. Keep trying. Keep working. And Keep believing!” Member News Micro Summit Processors (Micro) has increased slaughter and processing capabilities for both USDA and custom livestock with appointments now available. Micro Summit Processors specializes in cattle, pigs, lambs and goats. Watauga Butchery-- a collaboration between beef producers, the NC Cooperative Extension and Coles Meat Processing to process local beef—will open by July 15. Email or call 828-264-3061 for more information. Bastini Farms (Winston-Salem) is introducing 50-ml glass bottles of its balsamic and extra virgin olive oil for use in “to-go” meals and on tabletops for restaurant customers to take home. Elizabeth’s Pecans opened a new store on Hwy. 24 in Turkey. In addition to its products, the store will carry local, North Carolina, Southern, Patriotic/Veteran and Made in U.S.A. food items and gifts. Rising Smoke Sauceworks has introduced two new products: Fiery Q, its spiciest BBQ sauce with blackberries and smoked Carolina Reapers; and “It,” a cayenne table sauce with garlic and roasted red peppers. Carolina Gold Oils (Harrellsville), a producer of specialty sunflower oil, was featured in N.C. Field & Family. Sunshine Lavender Farm (Hurdle Mills), run by NCDA&CS agritourism marketing specialist Annie Baggett and her family, was also featured in N.C. Field & Family. Carolina Dry Ice (Pittsboro) provides solutions to the food and beverage, life science and pharmaceutical industries, including safe transport of food products to customers, hemp extractions and equipment cleaning.
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