2018 PRCA Media Guide Intro

Chief Executive Officer

George Taylor, CEO of the PRCA

New CEO George Taylor has a diverse business background, including extensive executive experience with top global companies IBM and Caterpillar. He joined the PRCA on Jan. 22, 2018. George and his team are already working hard to unify membership to deliver their Vision of the future of PRORODEO. The Vision: We Are PRORODEO! The best cowboys; the best rodeos; delivering the best fan experience while positively impacting our communities and embracing the Spirit of the West. Key strategic initiatives: We must be known by our growing fan base as the undisputed best. • We must improve and expand “Digital Experiences”. • We must drive growth within the sport of PRORODEO. • We must have the best team, culture, and personnel practices to deliver for our fans.

The Professional Rodeo Cowboys Association, its members, sponsors, and chari- ties thank you for your continued support of this great sport.

22

INTRODUCTION AND GENERAL INFORMATION