Superior_Source_Winter_2020

WHAT’S THE OPPOSITE OF AN UGLY STICK?

in beef hide yields softer leather – think moccasins, for example. The bottom layer of beef skin next to the flesh (called Corium) is generally too soft for leather products and instead is often used to manufacture sausage casings. It is in this layer of beef skin that we concentrated our search for a new treat. After over two years of development, we’re proud to announce the result: a high- protein treat made from Corium that is both longer lasting and more digestible than rawhide. This treat surprisingly also contains up to 98 percent collagen. Collagen is an important ingredient that is often found in

expensive creams for humans. It supports healthy skin when applied externally, and healthy joints, hair and skin when taken internally as a supplement. The success of this ingredient in supporting agility and beauty is why we decided to name this groundbreaking new treat Beauty Stix™. An easier-to-hold, twisty version for small paws is also available: Beauty Springz™. Watch for more information on our website during the Spring 2020 launch of this groundbreaking new product at www.barkharvest.com. 

Ken Wilks V.P. of Sales,

Superior Farms Pet Provisions Ken.Wilks@superiorfarmspet.com

For generations, people have been rewarding dogs with rawhide chew treats. However, in recent years, veterinar- ians have expressed concern about the digestibility of rawhide, citing increased instances of treatment for canine intesti- nal blockage. To help mitigate this situation, Supe- rior Farms Pet Provisions decided to take a closer look at the beef hide from which rawhide is made and discovered a brand- new treat in the process. Beef skin is composed of multiple layers. The top levels or grains are where most durable leather products come from. Sofas, shoes and car seats are examples of uses for top-grain leather. A combination of lower levels or grains

Introducing the Beauty Stix™ (left) and the Beauty Springz™ (right).

SUPERIOR SOURCE | Winter 2020 7