WK and MCO Merger Strategy Digital

Products New merger communication products overview

DRAFT • Option 3: Custom Content Custom video content is available upon request at the rate of $3,000 per finished minute. Disclosures & Welcome Packet Mailings Murphy & Company creates a customized welcome packet inviting financial institutions to the new financial institution. The packet outlines any changes financial institutions should expect when moving to a new finan- cial institution, along with any additional information the financial institution would like to include. Electron- ic and print delivery methods are available. For electronic delivery, materials are delivered using the Wolters Kluwer E-sign option. Electronic delivery provides financial institutions the opportunity to send a large portion of their materials via email address to save on the cost of print and postage. For print delivery, printing and mailing services are executed by Wolters Kluwer. Sample Merger Packet: https://mcompany.cld.bz/Murphy-Bank-Merger WOLTERS KLUWER CONFIDENTIAL NOT FOR CUSTOMER EYES Consulting Murphy & Company offers a two-day on-site consulting engagement. The consultation covers the latest mar- keting intelligence, best practices and executive education on merger communications. The ultimate goal is to help build a more educated and organized financial institution team, along with questions and tasks to be completed for a smooth communication plan and merger. Video Murphy & Company offers three options for merger communication videos. • Option 1: Basic Awareness Series of short, concise videos describing upcoming changes and expectations. These videos are organized by their delivery dates: o 7 days out o Merger day o 7 days past merger • Option 2: Basic Engagement Five minutes of content covering the steps a consumer needs to take when logging into the online system for the first time. This option includes: o 60 days out o 30 days out o Basic overview of any changes to online offerings o Three videos at 1.5, 1.5 and 2 minutes in length

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