ODI Visual Identity Guidelines

Introduction

Logotype 04

The aim of these design guidelines is to uphold the values and appearance of a visual identity for ODI as a leading commercial law firm in Adriatic region. The guidelines offer well-defined rules about the appearance and application of all aspects of the ODI’s visual identity. However, to allow for the development of the brand and creative direction, flexibility has been incorporated into the guidelines. Good design requires good designers. The first guideline, therefore, is to work with a good designer. The effectiveness of any visual identity is dependent on how well it is used and an attention to detail.

Colour 13

Typography 16

Applications 21

These visual identity guidelines are one part of a comprehensive branding and marketing programme being developed to create a strong and recognisable brand for ODI.

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