Capital Equipment News April 2018

Key initiatives XCMG SA also conducted a market survey to investigate the exact needs of its southern African customers. The survey was part of a fact-finding mission that informed the launch of right products into the market, and this has resulted in XCMG SA’s launch of larger mining machines into the local market. Initially focused on its construction range, XCMG SA now offers a range of larger products, including hydraulic excavators from 70-700 t and dumpers from 90 to 360 t, to mention a few. “For us, customer satisfaction is always at the centre of everything we do. We have worked hard to meet, and even exceed, our customers’ expectations in this regard,” says Dai. The large mining equipment market has always been dominated by premium European and American brands in the South African market. However, over the years, Chinese OEMs have made strong inroads into this market with their large offerings to challenge for a share of the larger mining equipment market. After a long period of relentless efforts, XCMG SA reports that the brand has gained a convincing foothold into the South African mining equipment market, and testimony to this is a sizeable group of mining customers and a growing base of mining equipment sales. “With a range of our large tonnage machines such as the LW800K, LW900K and LW1200K wheel loaders; the XDA40 articulated hauler; the NXG5650DT off-highway mining dump truck; and the XE470D mining excavator, we have broken the monopoly of premium brands in this sector,” says Dai. XCMG SA has also significantly grown its footprint into new southern African

XCMG has maintained its export value to Africa at over US$100-million per year between 2015 and 2017.

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XCMG established its own subsidiary, XCMG South Africa, in August 2014

One of the first key initiatives for XCMG SA was to establish a massive parts warehouse in South Africa

XCMG SA has expanded its product range in recent years with the launch of larger machines to challenge for a share of the large mining equipment market

XCMG SA has seen a big improvement in its market share, with over 100 units sold in 2017 alone

XCMG has maintained its export value to Africa at over US$100-million per year between 2015 and 2017

Shen Yu, African GM at XCMG Imports & Exports

David Dai, MD of XCMG SA

“We are set to reach a major sales milestone this year, having seen our orders for the first quarter of 2018 surpassing sales for the whole of 2017.”

“We have, in recent years, invested in the improvement of our products, agent base, distribution channels, services portfolio and spare parts provision in Africa.”

CAPITAL EQUIPMENT NEWS APRIL 2018 17