MCC Corporate College: 2017 Abbreviated Summer Schedule

Ready, set, Launch your business!

READY. SET. LAUNCH YOUR BUSINESS! MCC CORPORATE COLLEGE LAUNCH YOUR BUSINESS CERTIFICATE

MCC Corporate College has developed an entrepreneurship training series that provides students with 12 hours of instruction covering the basics of starting one’s own business. It is taught by Bob Gerace, a distinguished former management development trainer at Paychex and U.S. Navy veteran with more than 30 years of experience in mentoring and influencing business leaders at all levels, from new managers to senior officers. The series is offered in three modules:

Developing a Business Plan provides the essentials for creating a business plan for eventual presentation to potential investors. Topics include concept testing, determining profit goals and required sales volume, comparison to industry averages, competitive comparisons, work flow analysis, equipment required, square footage required, job descriptions, development of employee policies, and corporate identity graphics. Course outcomes include the creation of a business plan and timetable for a launch plan.

Understanding Small Business Finance offers a user friendly, high level, and fun approach to the three essential financial statements necessary to run any business: the balance sheet, profit and loss statement, and cash flow projection. Upon completion of this course, students are able to describe the components and methodology for each report.

Developing a Marketing Plan helps students determine how they are going to sell their product or service in the marketplace. This course guides students to answer numerous questions related to consumer behavior, including identifying the target audience, crafting a marketing message, determining which channels to use to disseminate the message to consumers, and deciding how much to charge for the product or service. Additionally, students also will learn the basics of how to grow their business in a competitive environment.

3 SESSIONS THIS SUMMER: WEDNESDAYS, JULY 19, AUGUST 2 & AUGUST 16 8:30AM - 12:30PM LOCATION: EASTMAN BUSINESS PARK 200 WEST RIDGE ROAD, ROCHESTER, NY 14615 SERIES PRICE: $575 INDIVIDUAL SESSION PRICE: $199

TO REGISTER GO TO WWW.WORKFORCEFORWARD.COM/PROFESSIONAL-DEVELOPMENT

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