MAROC_TELECOM_REGISTRATION_DOCUMENT_2017

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DESCRIPTION OF THE GROUP, BUSINESS ACTIVITIES, LEGAL AND ARBITRATION PROCEEDINGS Business activities

images of the subsidiaries to theGroup’s brand and thus promote the values and common strengths that define the Group’s success. The Group’s first pan-African campaign was launched in Octoberb2017 in all the countries where it is active under the banner of “Maroc Telecom, la performance vous ouvre le monde” (Maroc Telecom, bringing the world to you). The Group’s common values of respect, transparency, mutual prosperity, performance and sustainable development led Maroc Telecom to choose Teddy Riner, the world- renowned two-time Olympic and nine-time world judo champion, to be its brand ambassador. As the official sponsor of the national soccer team Maroc Telecom cheered on the “Lions of the Atlas” in their successful bid to qualify for the 2018 FIFAWorld Cup in Russia with a massive public support campaign. RETAIL AND CORPORATE ADVERTISING In 2017, Maroc Telecom maintained a steady communication and media program to support promotional offers and the rollouts of new products. Again thisbyear, both young talent and big names from the Moroccan and foreign arts scene joined their image with Maroc Telecom as brand ambassadors for the enjoyment of young and old alike. An extensive campaign promoting the spirit of community and sharing dear to Maroc Telecom was broadcast during the peak TV viewing month of Ramadan featuring stars such as Gaye Turgut, the beloved heroine of Samhini [the local Arabic dubbed version of Beni Affet , a Turkish soap opera], Fadela Benmoussa, a popular Moroccan actress, and Rachid Allali, a top television presenter. The campaign touted Maroc Telecom’s voice and data plans and network quality in a humorous tone through the everyday experiences of a mother trying to stay in touch with her extended friends and family and tell them all in almost real-time everything that is happening. Maroc Telecom also sponsored a musical collaboration with the popular group Tagadda in a remake of the famous Moroccan classic Ach Kayen Ach Kayen and refreshed its recurring Jawal campaign with the launch of the first Recharge Multiple X12 promotional offer. Also to the tune of musical collaborations. Musical collaborations withMoroccan artists continuedwith the Jawal yajmaouna campaign for the Recharge Multiple X12 promotional offer in a remake of “L’moussem” by the popular singer Hamid Bouchnak. Shot in a dynamic andbouncy urban setting, the campaign promoted being part of the Jawal community with its exclusive wide network coverage and fantastic rates. Maroc Telecom cemented its lead in the Fixed-line and Internet segments by updating its fiber optic campaign to include its new enhanced plans with speeds of up to 200 Mb/s. For the Business and Corporate targets, communication campaigns on the expansion of the line of Business and Corporate flat-rate plans were conducted to meet the requirements of these customers while highlighting Maroc Telecom’s leadership in these segments. Lastly, Maroc Telecom launched a campaign to advertise its annual Big Raffle during which players can win a luxury car or a furnished seaside holiday flat every week. The raffle is an important part of the Group’s entertainment and customer loyalty strategy.

ONLINE ADVERTISING In 2017Maroc Telecomfirmly established its reputation onMoroccan social media, particularly through its Facebook page, which has more than threebmillion fans. Maroc Telecom is now the leading Moroccan community-based company and brand on both Facebook and Twitter. It is also widely present on YouTube, Instagram and other social networks. Similarly, Maroc Telecom continues to diversify its digital marketing to advertise the business and reach out to customers online: – interactive tie-ins with product and corporate campaigns (games, competitions, quizzes,betc.); – organization of cultural, sporting and artistic events sponsored by Maroc Telecom; – help and advice for customer requests for information and complaints. Maroc Telecom’s website ( www.iam.ma ) is designed to meet the current needs and user habits of its different audiences and features the latest internet trends and digital and technical standards. It provides a comfortable and user-friendly customer experience with content and layout that adapt to all device types (computers, smartphones and tablets). The website has versions in French and Arabic with the corporate section available in English and offers many functionalities and features: – rapid access to information (in a maximum of three clicks); – possibility of sharing the content viewed on social media on all pages of the site; – showcase of customer decision-making tools: — “Simulators” for the Mobile, Fixed-line, Fidelio and International Roaming offers; — “Compare” functionality to evaluate the features of mobile handsets. The website also features a Game Zone where visitors can play any of a number of online games and win various prizes. Considered the commercial showcase for Maroc Telecomoffers and services, the Group’s website is designed as a customer relations platformoffering a better consumer experience for telecomproducts and making customers’ everyday lives easier. SPONSORSHIP AND CORPORATE PHILANTHROPY Maroc Telecom focuses its efforts on four areas of sponsorship and corporate philanthropy: Beach Festival From July 14 to Augustb21, 2017 the Group held the 15 th Maroc Telecom Beach Festival across six of Morocco’s main coastal towns and cities. First launched in 2002, the Maroc Telecom Beach Festival is a must-see national event featuring a program of entertainment, celebrations and free concerts. Evening concerts featuring the biggest national and Arab stars draw jubilant crowds numbering in the millions. Maroc Telecom is also involved, as it has been eachbyear since 1999, in the Clean Beaches campaign, paying for equipment and facilities for some fifteen beaches.

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MAROC TELECOM ____ 2017 Registration Document