MONTHLY REPORT JANUARY 2025

CONCLUSIONS

INSIGHTS - JANUARY

The management response rate slightly improved to 98.6% (+0.2%), with 556 out of 564 reviews responded to. Positive and Neutral reviews maintained a 100% response rate , while Negative reviews also achieved 100% , highlighting significant improvement. The total number of reviews decreased to 731 (-68 compared to the previous month). Tripadvisor recorded the highest response ratio at 99.2% , followed by Booking.com at 99.0% and Google at 97.9% . Holidaycheck demonstrated notable improvement, reaching a 100% response ratio . The sentiment score slightly decreased to 78.7% (-1.3). Positive sentiment was driven by Experience, Staff, and Service , whereas negative sentiment was mainly influenced by Room, Food and Drinks, and Value , with recurring concerns regarding air conditioning, breakfast, and price . The Global Review Index (GRI) remained consistent at 95.3% (+0.0), reflecting stable overall guest satisfaction across all platforms. The average response time increased to 2.9 days (+0.3 days). Positive reviews averaged 2.9 days (+0.4 days), Neutral reviews averaged 5.8 days (+1.8 days), and Negative reviews showed notable improvement, now averaging 3.4 days (-1.5 days).

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