MONTHLY REPORT JANUARY 2025

CONCLUSIONS

INSIGHTS

January Overview: Social media performance in January saw as increase in followers across all accounts. While story impressions and page visits improved in some areas, engagement, reach, and impressions declined overall. Notably, videos performed best for C Mauritius. Facebook Highlights: Follower growth was recorded across all pages, but engagement, impressions, page visits, and reach declined. This decline in engagement and reach may be attributed to the busy festive season in December, during which we promoted numerous events and a giveaway.

Instagram Highlights: Story impressions increased, particularly for C Rodrigues, while page visits grew for C Resorts and C Mauritius.

Upcoming Focus Areas: We will analyze engagement trends to refine our content strategies, with a particular focus on leveraging video performance insights for C Mauritius. Additionally, we will focus on growing our follower base on both the C Mauritius and C Rodrigues Instagram accounts.

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