MONTHLY REPORT JANUARY 2025

CONCLUSIONS

INSIGHTS

January overview: Overall performance has a slight drop due to the Chinese New Year holiday. In the meantime, we also saw as increase in followers across all accounts.

This month, LRB remained as the main and most active platform in terms of UGC and follower acquisition. “ First trip in the new year at CMM” achieved the highest impressions and engagement on LRB and WeChat.

We also noticed that more interests and discussion in CLS and CES on Weibo and LRB due to the promotion of Seychelles.

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