Austin-Travis County EMS 2022 Annual Report

public information office

Your eyes and ears for what is happening now

The ATCEMS YouTube and Vimeo channels are the primary mediums for media and department produced videos including Public Service Announcements (PSAs), promotional videos, training videos, news stories, as well as recruiting videos. PIO was given the task of increasing ATCEMS presence and posting on the LinkedIn platform and has grown our followers to 4,556 on this platform. • Respond to major/high-profile incidents; on scene department spokesmen • Participate in City-wide or joint press conferences • Mitigate crisis management messaing • Collaborate with Community Relations and Injury Prevention to increase awareness Design, produce, and deliver department presentations Generate press releases and talking points for executive staff and other subject matter experts Create and deliver of safety messaging Manage and operate all department social media platforms • • • •

The Public Information Office (PIO) is a 24/7 operation and responds to media inquiries, open records, and legal requests, and acts as the legal liaison for EMS employees. Its primary function is to serve as a conduit for the release of accurate and timely information from credible and accountable sources to the media and residents of Travis County through media interviews, press conferences, and our social media platforms. Our Twitter feed, @ATCEMS, currently has 57,896 followers and is our breaking news and incident reporting channel. This Twitter feed is considered a “must-follow” channel by local and national media. Our Facebook page (currently 39,246 followers) is used as a tool to share information with the Austin-Travis County community. Pictures, videos, stories, and links are posted throughout the week to keep our community and the media informed and engaged. Instagram (14,565 followers) is a platform that we utilize to tell the stories of the work lives of our clinicians through pictures and videos.

31