PEI Cannabis - Annual Report 2020

STRATEGIC GOAL 2 - CUSTOMER EXPERIENCE

STRATEGIC GOAL: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and fast responsiveness to customer preferences. TACTICAL OBJECTIVES: 1. To provide an engaging retail experience that provides value to PEI Cannabis customers; 2. To facilitate ongoing displacement of the illicit market by attracting new customers; and 3. To provide customers with a unique and diversified product offering that meets their evolving expectations.

PERFORMANCE MEASURES

Actual 2018-2019

Target 2019-2020

Actual 2019-2020

% of Target 2019-2020

Target 2020-2021

Customer Experience Score

N/A

75%

91.06%

121.41%

75%

Customer Counts

180,762

300,000

480,542

160.18%

300,000

Unique SKUs Sold

282

300

491

163.67%

500

CUSTOMER COUNTS

SKU TYPE BY FORMAT

Accessories

Seeds

27 2

1

Beverages

Edibles

19

43

Ingested Extracts

96

303

Pre-Rolled

Dried Flower

April, 2019 • 33,480

May, 2019 • 36,880

June, 2019 • 36,881

July, 2019 • 43,054

August, 2019 • 47,760

September, 2019 • 33,480

October, 2019 • 41,508

November, 2019 • 42,761

December, 2019 • 43,608

January, 2020 • 44,357

February, 2020 • 39,712

March, 2020 • 29,929

CANNABIS SKU BY SPECIES

CANNABIS SKU BY STRENGTH

Blend

21

38 CBD

112

Sativa

170 Medium

225 Strong

141

Hybrid

152

Indica

69 Mild

PEI Cannabis Î.-P.-É. • 2019 Annual Report 17