PEI Cannabis - Annual Report 2020

FEATURED SUPPLIER The Tweed Visitor Centre at Canopy’s Smith Falls, Ontario, headquarters

What are some of the new products that Canopy has released since legalization 2.0? We’ve introduced new products to the recreational market including beverages, chocolates and vapes. Our first ready-to-drink cannabis beverage — Tweed Houndstooth & Soda — was followed by Tweed Bakerstreet & Ginger, Deep Space, Houseplant Grapefruit and Houseplant Lemon. How does Canopy see the adult use recreational cannabis industry evolving? The introduction of new formats are a big driver in the evolution of the industry. We are continually innovating and delivering products that invite consumers to enjoy cannabis through the exploration of new formats and categories. Infused beverages and edibles appeal to people who are curious about cannabis and interested in social, sessionable experiences. The beverage category is one of the most exciting, fastest growing and high potential sectors in our industry. Canopy is building the next generation of adult beverage experiences, and we will continue to introduce new products. We have the ability to give people highly relevant, familiar drinking experiences that deliver on a desired outcome, whether it’s a buzz or moment of relaxation. What can customers expect from Canopy in the next year?

How did Canopy get started? We started six years ago with a simple idea: cannabis is a remarkable plant that can be a force for good. Since then, Canopy Growth has become a world-leading, diversified cannabis and hemp company traded on the New York and Toronto stock exchanges. We were the first to enter a strategic partnership with a Fortune 500 beverage company, Constellation Brands. Across our expanding range of products and retail channels, we are dedicated to growing exceptionally curated cannabis, driving innovation, and creating meaningful customer relationships. What are Canopy’s signature brands? Canopy’s product portfolio includes beverages, edibles, flower, pre-rolls, vapes, topicals, oils and softgels. Tweed and Tokyo Smoke are our signature brands, with retail locations under both banners. We’ve launched subsidiary brands — including Deep Space, our highest-potency THC beverage, and value offerings Twd. and Simple Stash — and we work with high profile partner brands like Houseplant, Martha Stewart, BioSteel, ThisWorks, LBS and DNA to bring best-in-class products to consumers.

26 www.peicannabiscorp.com • 2019 Annual Report