PEI Cannabis - Annual Report 2020

PEICMC What guides us

PEICMC Vision Statement

To be the preferred source of adult use cannabis.

PEICMC Mission Statement To provide customers with a retail experience that exceeds their expectations, foster an internal culture of engagement and wellness, and create value for all stakeholders. PEICMC Strategic Pillars Business Results: To become a key contributor to PEI’s general revenue through business excellence and the continuous improvement in operational effectiveness and efficiency. Customer Experience: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and high responsiveness to customer preferences. Corporate Citizenship: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal Corporate Social Responsibility campaigns.

People & Culture: To foster a high-performing, customer-focused culture of engaged employees through open communication, learning & development, safe work environments, and overall wellness.

PEICMC Corporate Values Teamwork

Always succeeding together. Having fun going the extra mile.

Passion

Accountability

Reliably delivering on our commitments.

Education Empathy

Continuously learning. Everyone is important.

PEI Cannabis Î.-P.-É. • 2019 Annual Report 3