CA Indosuez (Switzerland) SA - 2018 Annual Report

Editorial

traces / pathways

The illustrations in this Annual Report are based on the theme of “traces & pathways”. A trace is defined as a series of footprints or a mark left by an activity. It also suggests something that is enduring, such as a memory. Chosen as the common conceptual and visual thread of this document, the trace symbol evokes the history of the Indosuez Wealth Management group and that of its customers, their decisions and actions. It expresses not only the footprint and geographical reach, but also what remains, the memory of the existence of a single and unique brand. Under its long, deep and strong lines, the pathway is a tribute to the Indosuez Wealth Management group’s various players, its customers, and to the wealth and diversity of their various gatherings. Furthermore, they recall the different forms of financial activity inherent to the wealth management business. These ideas embody the character of a strong, modern group which, by drawing on its past, is resolutely future-oriented and customer-focused.