Strategic Planning Member Opinion Survey

T ABLE OF C ONTENTS

INTRODUCTION .....................................................................................................................1 HEADLINE FINDINGS............................................................................................................2 RESPONDENT PROFILE Demographic Profile ......................................................................................................3 Club Usage Profile.........................................................................................................4 Club Communication .....................................................................................................6 VALUE-DRIVERS....................................................................................................................7 MEMBERSHIP EXPERIENCE ................................................................................................9 OPERATIONAL COMPONENTS .........................................................................................10 CLUB FACILITIES.................................................................................................................11 RECREATIONAL FACILITIES.............................................................................................12 COMMUNITY COMPONENTS ............................................................................................13 PERCEPTUAL MAP...............................................................................................................14 EXPLORING FUTURE IMPROVEMENTS..........................................................................15 EXPLORING FUTURE IDEAS..............................................................................................16 CLUB TOPICS ........................................................................................................................17 COMMENTS SUMMARY .....................................................................................................19 IMPLICATIONS .....................................................................................................................21 SURVEY INSTRUMENT.......................................................................................................23

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

June 2017