2016 CVB Strategic Plan

Strategic Priority - Improve Member Retention + Recruitment

The lifeblood of our organization is the members who support the Convention + Visitors Bureau’s marketing of Greater Portland. In recent years, the CVB has seen an 8-11% attrition rate and has identified member loyalty and retention as an area for continuous improvement. It is critical that we focus our efforts equally on member retention and new member recruitment while providing value on their investment. The goals put forth will be designed to provide the best possible return on membership investment through more effective communication programs that keep the CVB top-of-mind as the tourism leader positioning the CVB as an imperative, cost- effective resource through collective marketing.

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