2016 CVB Strategic Plan

Strategic Priority - Connect Visitors With Members

Social media and OTAs’ influence on vacation planning is fundamentally changing visitor decision making. Visitors are increasingly able to source destination and experiential travel targeted to their specific interests. Visitors are looking for vacations that can offer them experiences that specifically speak to their interests. Targeting visitor segment preferences identified by the Maine Office of Tourism for the Greater Portland region provides us with insight on what motivates the type of traveler we want to attract. We will use this information to guide our marketing strategies to connect more of the right type of visitors to the right members.

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