2016 CVB Strategic Plan

Strategic Priority - Enhance the Visitor Experience

Visitor satisfaction is considered one of the prime variables to sustain competitive business in the tourism industry. Customers must have good satisfaction rates related to atmosphere, safety, comfort and culture in order to create a positive experience. Service, products, and other resources provided by tourism destinations can produce customer retention as well as positive word-of-mouth for prospective visitors.

Tourism destinations and CVBs are facing competition on a global level. The CVB must focus its attention on providing a positive experience for its customers in order to edge above our competitors and remain one of the leading destinations to visit.

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