Capital Equipment News July 2015

Tomas Kuta

V olvo Days was first held in 1958 and has grown since then to become the most significant annual event in Volvo Construction Equipment’s calendar. The event, held in June this year allowed invited guests to explore Volvo products and services by machine range and segment – from Volvo Construction Equipment, Volvo Trucks, Volvo Penta and Volvo Financial Ser- vices – in the town where Volvo Construction Equipment first began life in 1832. Guests were able to walk around the machines, watch them in action in a demo show, dis- cuss features and benefits with product ex- perts, and test drive them for themselves. This year approximately 7 000 guests are expected to attend. VOLVO DAYS 2015

more than 30,000 visitors stepped through its doors.

2015 reinforced the Volvo Group’s com- mitment to innovation, as well as providing long-term and environmentally-sustainable solutions for customers. The environment a major area of activity within the Volvo orga- nization will plays a particularly significant role in the company’s ever popular machine show. During its 57 year history Volvo Days has had several homes in Sweden but has been a regular fixture at the demo field in Eskilstu- na since 1976. The accompanying Custom- er Center was first established in 1985 and this year celebrates its 30th anniversary. Since its opening the Customer Center has welcomed some 700 000 visitors, including customers, dealers, journalists and dignitar- ies from all over the world. Last year (2014),

The Customer Center together with the demo field is one of the largest facilities of its type in the industry, spanning 75 hect- ares and housing over 90 machines with the space to demonstrate them all on different terrains and at varying gradients, highlight- ing the full extent of their potential. “Volvo Days is our chance to give our guests a real insight into the Volvo brand, its heritage and the expertise behind our machines,” says Tomas Kuta, President of Volvo Construction Equipment Sales Region EMEA. “We are constantly developing our facilities and test-driving capabilities in or- der to remain as the industry leader in this field”. b

With a forward-thinking theme Volvo Days

CAPITAL EQUIPMENT NEWS JULY 2015 8