Senior School, San Francisco, CA

How to Get Through to Blue Earth

Do: 1. Talk about concrete action - results. 2. Explain the “bottom line” first, then the details.

3. Keep it organized ; stick to the point. 4. Lay out your facts in a clear sequence . 5. Use logic to support your case.

Don’t: 1. Explain theories or make generalizations .

2. Wander from the point or offer confusing information. 3. Try to cover 2 or 3 topics in the same conversation. 4. Rely on emotional or philosophical appeals. 5. Use fuzzy or imprecise terminology.