Lighting in Design November-December 2016

Euro Nouveau: Innovative showroom concept

E urolux has announced the launch of Euro Nouveau, a bespoke showroom concept that sees the designs of some of the foremost European lighting manufacturers exhibited in a luxurious new space at the Eurolux Head Office in Cape Town. Euro Nouveau showcases the work of 12 to 14 hand-selected lighting designers, ranging from classics by Fontana Arte to the quirky pieces of modern Italian brand Slamp. The showroom’s custom design creates a stage for each brand’s work, showing off its functionality and style, while complementing the other pieces in the space. Stepping into Euro Nouveau is not unlike brows- ing the fantastical collections at some of Europe’s foremost lighting shows, ultimately demonstrating

Eurolux’s position as an industry trendsetter that understands the needs of the most discerning buyers. From elegant styles of the 1930s and 40s to ultra-modern architectural designs, Euro Nouveau presents a carefully curated selection that ranges from the Bohemian Crystal Chandeliers of Iris Cris- tal to the natural inspired designs of Manooi and the minimalist work of Inarchi, working collectively to form a space that is sophisticated and innovative. The simplicity of the Euro Nouveau concept adds to its exclusivity. More than a showroom, it is an exhibition hall meticulously designed to showcase some of the finest lights in the world. The collection caters to every taste and style, from sophisticated old-world inspired pieces in