PETA Global 2018 Issue 4
ISSUE 4 | AUTUMN 2018
ADVANCING THE ANIMAL RIGHTS REVOLUTION
6 PAGE Benjamin Zephaniah ‘Peaky Blinders’ actor talks turkey
12 Gourmet Holiday Recipes Treat your friends and family to a five-star feast PAGE
22 PAGE Immoral Fiber Why you shouldn’t wear wool
How PETA Is Veganizing Everything Born into a world full of cruelty-free foods? Well, this is how it all vegan:
Cow: © iStock.com/FrankvandenBergh • Vegan leaves: © iStock.com/TheModernCanvas • Lamb: © iStock.com/Enjoylife2 • Benjamin Zephaniah: © Adrian Pope
Did you know that PETA’s first vegan action was a 1980 protest outside Arrow Live Poultry, the last slaughterhouse inWashington, D.C.? Customers could pick out chickens from cages and have the terrified birds’ necks cut right in front of them. No one had protested in behalf of chickens before, so the demonstration garnered massive media attention – a signature PETA strategy in the years to come. It also prompted an investigation by the health department, which revealed numerous violations. The facility shut down. PETA was determined to make people sit up and listen – and change their eating habits. Since then, the organization has used pizzazz, such as ads starring celebrities in dresses made of cabbage leaves; practicality, as when conducting investigations into slaughterhouses and farmed- animal prisons; and fun, through food giveaways galore – and more. The results have been phenomenal. PETA’s investigations have netted many firsts: the first police raid on a US farm, specifically one producing foie gras; the first cruelty charges against a farmer, after thousands of chickens starved to death; the first felony indictments of farmworkers for horrific conditions at a pig-breeding facility in North Carolina; and the first felony charges – and
the first convictions for factory farmworkers – for abusing farmed turkeys.
In addition to informing people about abject cruelty in the meat, egg, and dairy industries, PETA’s mission has always been to make it easy for them to switch to a vegan diet, including by offering shopping tips, nutrition information, and recipes. PETA was the first animal rights group to embrace “test tube” meat, offering $1 million 10 years ago for the first commercially viable in vitro chicken, funding biologists to conduct cultured-meat research, and providing Memphis Meats with the first patent. Fifteen years ago, PETA’s Veg Advantage program laid the groundwork for restaurateurs, chefs, and other food service pros to embrace vegan options by providing sources for products and recipes. A recent UK survey found a 987% increase in demand for meat-free options in 2017 alone.
H O W I T A L L B V E G A N • H O W I T A L L B V E G A N • H O W I T A L L B V E G A N •
Nearly four decades after PETA saved those chickens, we are entering a new and exciting
era of eating – and it is vegan.
See inside for more food for thought
PETA Exposes Bloodsucking Companies
A MESSAGE FROM Ingrid Newkirk PETA’s President
PETA released government photographs and documents revealing abuse in the antibody production industry. At ProSci, rabbits, llamas, goats, sheep, and cows are injected with toxins and other substances and bled repeatedly in order to produce antibodies. Rabbits are crammed into row upon row of filthy, wire-floored cages, and many have oozing eyes, dried blood on their ears, or painfully overgrown nails. Federal inspectors have documented more than 39 animal-welfare law violations at the facility in the past three years alone. This misery could end today: Superior, human-relevant antibodies can be created without using any animals. The PETA International Science Consortium is already tackling this issue by funding the development of antibodies made in the laboratory using donated human blood cells.
I t was 1980, and PETA had just been launched. The only vegan hot dogs came in a can from the Seventh-day Adventist market. They were called Big Franks – you can still buy them! We got a permit from the US National Park Service and set up a table beside the LincolnMemorial on the National Mall. We fired up a wok powered by a car battery and started frying onions. Attracted by the aroma, people flocked to the little table. Someone was selling meat hot dogs nearby, but ours looked different. “What are they made of?” a man asked. “Plants!” we said. “Ew,” said the man, and he moved on to buy a hot dog made of blood, toes, nostrils, flaps of skin, and other offal instead. Still, we sold some of ours and gave lots away, and that was the start of PETA’s vegan outreach. What a far cry that was from PETA’s 21 st annual vegan hot dog lunch on Capitol Hill this past summer! Members of Congress and their aides lined up around the courtyard to sample delicious Beyond Sausage franks and take free vegan cookbooks. There were no wrinkled noses or puzzled looks, just smiles and enthusiastic questions, such as “Where can I buy these?!”
Victory! Goldfish Win Big
PETA Helps People Make the ‘Handmaid’-Dairy Connection Just as the highly anticipated second season of the smash-hit TV series The Handmaid’s Tale got underway, PETA members took to the streets to remind people that buying dairy “products” supports a real-life handmaid’s tale. Mesmerized onlookers were urged by handmaid “cows” to stop supporting a lifetime of trauma to cows through rape, forced pregnancy, the kidnapping of their offspring, and other abuse by going vegan. Get dairy-free recipes and other tips on making compassionate choices by ordering a free vegan starter kit at PETA.org/VSK .
Mouse: © Jody Boyman • Goldfish: © iStock.com/cookelma • Llama: © iStock.com/MediaProduction • PETA Asia Captivity Ad: © He Lei, He Studio • Jermaine Dupri Ad: © Photo:Allen Cooley • Barber: Korey Finney • Stylist: Renaldo Nehemiah • Makeup: Zoe Simone • Beets: © iStock.com/ilietus
We will stop giving goldfish away right away – that was the response from Ireland’s Bundoran Adventure Park after PETA UK warned that giving away live fish as prizes could cause them to die within days as a result of unintentional neglect at the hands of people who aren’t properly prepared to care for them – or even as a result of deliberate cruelty. Fish are sensitive, intelligent, social animals who communicate, cooperate, and use tools.
Take Action Now Visit PETA.org/Antibodies to help end the use of animals in antibody production and to encourage the investment in scientifically superior, animal-free technologies .
Husband-and-wife actors Dai Xiang Yu and Chen Zi Han slipped into straitjackets for a powerful ad urging everyone to skip any activity that exploits orcas. The text, which translates as “Captivity Drives Me Crazy,” points out that being confined to a tiny, barren tank and forced to perform takes a serious toll on these intelligent, social animals. The ad was so striking that it garnered more than 2.4 million views on Miaopai alone, a video channel as popular in China as YouTube is in the US. PETAAsia: It’s Insane to ImprisonOrcas
VICTORY! Feds Pull the Plug on Mouse Torture F or the first time in more than a decade , University of Pittsburgh animal experimenter Rajesh Aneja is without funding from the National Institutes of Health (NIH). He had squandered $1.4 million in taxpayer money on inducing painful, deadly sepsis in hundreds of mice, puncturing their intestines and allowing feces and bacteria to leak into their abdomens. But thanks to a PETA eyewitness video exposé, protests, ads, letters from PETA scientists to NIH and Pitt officials, and more than 129,000 e-mails from PETA supporters to NIH, the government gravy train has been derailed.
Recently, a Dutch woman made “blood sausage” out of lentils and herbs mixed with her own blood. People said, “Ew,” but it got them thinking, much as PETA’s “human BBQs” (that’s yours truly on a Mumbai beach in 2013) and other eye-catching protests do. Inch by inch, vegan hot dog by vegan hot dog – using billboards, creative demonstrations, and more – PETA and its affiliates around the globe are getting people to make the connection between the animals they care about and the meat on their plates. “Ew!” is turning into “Oh!”
Jermaine Dupri ‘Spits’ the Truth About Being Vegan Jermaine Dupri is no longer garden his secret. The rap superstar and legendary producer collaborated with PETA to share what fuels his creativity: veggies! “I want the world to know the vegan lifestyle, to me, is the best lifestyle,” he says. “I feel like anybody that has a problem with their energy level being right, tired all the time, you can definitely feel the difference.” Watch PETA’s “rap session” with Jermaine at PETA.org/Dupri .
2 GLOBAL NEWS
Famous in Love star Bella Thorne makes a bold statement against orca abuse. Find her tee at PETA.org/Store .
Blue crab: © iStock.com/Fahroni • Lions: © iStock.com/WLDavies
Laurie Metcalf Ad: © Photo: Mike Ruiz • Hair: Christopher Marrero • Makeup: Mariko Arai
VICTORY! Top Travel Company Sends SeaWorld Packing Travel giant Thomas Cook stopped selling tickets to SeaWorld (and all marine abuse ment parks) after PETA UK held more than 150 protests, solicited over 50,000 letters from supporters – including Sharon Osbourne and environmentalist Jean-Michel Cousteau – and met with management. After corresponding with PETA, travel company Insight Guides stopped selling tours involving elephant rides, and PETA UK persuaded Penguin Random House subsidiary DK Publishing to stop promoting animal rides in its popular travel guides. Instead, readers will learn how elephants suffer.
Victory! Final Canadian Circus Drops Wild-Animal Acts No more lions, tigers, elephants, bears, or other wild animals will be exploited for the Royal Canadian Family Circus! The circus ended acts featuring these animals following two PETA lawsuits challenging the legality of the export permits for the elephants and big cats it used. The Royal Canadian Family Circus’ decision means that there are now no circuses in Canada that force wild animals to perform.
PETA Brings Winds of Change PETA UK joined 10,000 other animal advocates at London’s Animal Rights March in calling for an end to animal exploitation. Other PETA affiliates also participated in marches around the globe.
Laurie Metcalf Is a Fan of Adoption You might think Oscar-nominated actor Laurie Metcalf’s favorite co-star was George Clooney from the early days of Roseanne , but she has a bigger soft spot for a rescued pup named Bucky, who stars with her in a new PETA adoption ad. Adopting instead of buying animal companions not only helps fight animal homelessness but also adds “even more layers to the bond,” she says. “There’s a sense you’re together for a really specific reason.” Watch Laurie’s interview at PETA.org/BiggestFan .
VICTORY! FASHION WEEKS SHED SKINS At the urging of PETA Germany, the Mercedes-Benz Fashion Week banned fur. In the UK, London Fashion Week was entirely fur free. Melbourne Fashion Week (MFW), which ditched fur after PETA Australia stormed the catwalk in 2011, has gone a step further and banned angora and exotic skins as well. “Only items containing fake or
A blitz of PETA ads featuring lobsters, fish, crabs, and other sea animals swept the US over the summer, encouraging people People See Sea Life as Somebody
faux fur will be permitted,” according to MFW policy. And after hearing from PETA UK, Helsinki Fashion Week
Animals Rescued From Devastating Floods PETA India helped fund a rescue team’s travel to Kerala in the wake of some of the worst flooding
Barnum’s Animals Crackers have been freed from their cages! At PETA’s urging, Nabisco unveiled a new look for the popular vegan snack: Instead of exposing children to circus cruelty, the package now shows animals as they should be – free-roaming in nature, not behind bars, where they languished for 116 years. “When PETA reached out … we saw this as another great opportunity to continue to keep this brand modern and contemporary,” said a Nabisco executive. Victory! Big Changes Come in Small Packages
became the first in the world to prohibit leather, saying that it is “taking an active stand against cruelty to animals and the damaging environmental impacts that the use of animal leather brings with it.”
there in nearly a century. They delivered food to more than 650 animals, rescued three cows and their calves who were stranded on a rooftop, ferried a calf trapped knee-deep in floodwaters to dry land, and more. In the wake of Hurricane Florence, a PETA team traveled to North Carolina to rescue dozens of cats, dogs, chickens, and other animals left behind after people fled rising floodwaters. One dog had been treading water for so long that she collapsed in exhaustion the moment she was lifted into the boat.
to see sea animals as living beings, not buffet offerings.
Marylanders felt the pinch when PETA urged them to be kind to crabs, a move one passerby called “bold.” While reactions to the ad were strong in a state known for its crab industry, The Baltimore Sun acknowledged that vegan crab cakes are “having a bit of a moment” and noted that The Land of Kush restaurant’s crab-free creations had made PETA’s list of the top 10 vegan seafood dishes nationwide.
Take Action Now Visit PETA.org/H&M to send an e-mail to officials at retail giant H&M
urging them to stop selling leather.
4 GLOBAL NEWS
Q & A
H O W I T A L L B V E G A N • H O W I T A L L B V E G A N • H O W I T A L L B V E G A N •
Photo: © Adrian Pope
Turkey: © iStock.com/GlobalP
Zephaniah was once asked what he would do if he found himself in a desert with no food in sight, only a cow. He responded, “I’d find out what the cow was eating” and eat that, too. “No blacks. No Irish. No dogs.” In his essay for Ingrid Newkirk’s book One Can Make a Difference, Benjamin Zephaniah recalls seeing that sign on the doors of UK public houses when he was young. He cites it to call attention to the prejudice that humans have had and still have, including against animals who inarguably feel pain, have individual interests, and love one another, just as we do. He writes that witnessing the physical abuse of his mother opened his eyes to women’s rights and later made him realize that he had to stop himself from going down the same path. That experience, in turn, led him to animal rights. PETA UK had the privilege of talking with the “people’s poet laureate,” activist, and author of The Life and Rhymes of Benjamin Zephaniah .
PETA UK : You’re a famous Rastafarian spoken word poet, and you’re vegan. Why? Benjamin: When I was younger, I was around a lot of criminals, and some of them did some bad things. But there was always a law that you never take milk from a baby. It was like a moral code, an unwritten rule. And when I was 13, I read something about why females produce milk, and I realized, they produce it for their babies. So I went vegan for feminist reasons. PETA UK : Do you think people are starting to realize how awful conditions are for animals? Benjamin: The local news had a thing about animal rights protesters invading some farms, and there was this farmer who said, “If they saw the work that we do, they wouldn’t do this. They would see howmuch we care for our animals.” It was great because someone phoned in and said, “You may not remember me, but I worked with you. I sawwhat you did.” They caught her live on air! PETA UK : How do you relate to other animals? Benjamin: The thing that makes me understand how connected to animals I am – and to nature generally – is meditation. The idea of sitting quietly with yourself is not one that interests most people, but when you do that, you have no doubt at all that you are connected to
PETA UK : And you succeeded! Here’s an excerpt from the book of the same name.
the world around you. I don’t understand how people can look into the eyes of an animal and not see that the animal is looking back at you, trying to figure out what you’re thinking. You know, we can all be different but all be equal. Maybe this is just the writer in me – I like the differences. That’s exactly the thing that other people are fighting. If we were all equal, in terms of our rights of course it would be better. PETA UK : You reach a lot of nonvegans, don’t you? Benjamin: I’ve had people say to me, after hearing me read or talk about veganism, that they’re convinced, that they’re going vegan. What I say to them might surprise you. I usually write back and say, “No, don’t be vegan because of me. I might say something that you might not like, and then you’ll go, ‘Oh, I hate Benjamin Zephaniah. I’m not going to be a vegan anymore.’” I want you to know why you’re being vegan. I want you to feel it in your heart. PETA UK : We love your upbeat poem “Talking Turkeys.” Benjamin: I didn’t consciously think about it being a vegan poem. Obviously there’s a lot of animals in it, and I remember at the time, lots of people were writing a lot about fluffy animals, in a Roald Dahl way. I wanted to write about animals with personalities.
Turkeys just wanna play reggae Turkeys just wanna hip-hop Can yu imagine a nice young turkey saying, ‘I cannot wait for de chop’, Turkeys like getting presents, dey wanna watch christmas TV, Turkeys hav brains an turkeys feel pain In many ways like yu an me. … Be nice to yu turkey dis christmas Invite dem indoors fe sum greens Let dem eat cake an let dem partake In a plate of organic grown beans, Be nice to yu turkey dis christmas An spare dem de cut of de knife, Join Turkeys United an dey’ll be delighted An yu will mek new friends ‘FOR LIFE’.
Turkey’ Benjamin Zephaniah With
VERSES WITH PURPOSE
Throwing Rocks at Giants A Courageous Monkey Helps an Immigrant Find Her Voice
Photo frame: © iStock.com/natasaadzic
By Dr. Alka Chandna
L ike many other immigrant children, I felt like a fish out of water. My family looked different, wore different clothes, and spoke a different language. To say I was insecure would be putting it mildly. My insecurities followed me into adulthood. When I started working for PETA, I was surrounded by a group of people who shared my convictions, and that helped. But even then, as we were going to bat against the biggest corporations in the world, it was sometimes hard to find the courage to speak up, to stand out, to say, “This is wrong.” Soon after I started my job, PETA began investigating Covance, a huge contract testing company that kills hundreds of thousands of animals in painful experiments every year. A PETA eyewitness got a job there feeding the monkeys, giving them water, and cleaning their cages. She recorded everything she saw with a hidden camera, and every night, she wrote detailed notes on what she had witnessed. It was the stuff of nightmares. Every day, workers shoved thick plastic tubes up the monkeys’ nostrils and pumped a test compound through the tubes into their stomachs, causing them to scream. The workers slammed them into cages, blasted them with pressurized hoses, and slapped and choked them. My job was to read the eyewitness’s notes, watch her footage, and identify violations of animal-welfare laws. One night, while watching that day’s video, I saw something that made me hit the pause button and lean in closer. A worker was restraining a terrified monkey – and on the right side of the screen, I could see another monkey in a cage stretching her arm out as far as she could to try to stop him. This brave monkey knew that the man could and would hurt her. How did she find the courage to stretch her tiny arm toward him in an attempt to stop his cruelty? She had to be afraid. I watched the clip again, my hand over my mouth and my eyes brimming with tears.
As a result of PETA’s investigation, abusive workers were fired and the US government fined Covance for egregious violations of the federal Animal Welfare Act. And in every case I’ve worked on since then – especially the ones in which the odds were heavily stacked against PETA – I have thought about that monkey.
use of animals in various classroom experiments. At PETA’s urging, many large international food and beverage companies – ended tests on animals. And thanks to a PETA campaign, AirBridgeCargo, which had been flying primates to their deaths in laboratories, stopped participating in this cruelty. Air France is now the only major airline that hasn’t banned such transport … yet.
Her bravery has kept me going many times, including during one of the toughest cases I’ve ever been a part of.
All these companies were giants. But PETA won anyway.
An experimenter at the US National Institutes of Health (NIH) named Stephen Suomi was separating baby monkeys from their mothers and putting them through disturbing tests to make them fearful, depressed, and anxious. Decades of these experiments had cost taxpayers tens of millions of dollars but yielded no new insights into human mental illness. Still, NIH wouldn’t pull the plug. PETA launched a huge campaign that made national headlines and went viral on social media – even Congress got involved. It was David vs. Goliath. NIH was powerful, and it was angry. It had scads of money, and its scientists were trying to discredit PETA. My insecurity crept back in. Against all odds, PETA won. The monkeys won. It took 18 months of relentless campaigning, but Suomi’s experiments were stopped, and his laboratory was closed. I’ve been fortunate to be a part of countless PETA victories since then. Recently, PETA worked with PETA Germany to get Volkswagen to stop forcing macaques to inhale diesel fumes and to end all tests on animals. PETA also persuaded Brazil to ban the But that little monkey … if she could show that much courage, so can I.
With every victory, I remember that sweet monkey, and her courage continues to inspire me.
Take Action Now Watch Alka and others tell their personal stories at PETA.org/PETAReveals .
“But that little monkey … if she could show that much courage, so can I.”
A TOUCHING TALE
Crossing the Line – in a Cow Suit
“Why is PETA always pulling such crazy stunts?” people ask me. The answer is simple: Because they are impossible to ignore, so they help draw badly needed attention to the plight of animals. PETA’s goal is to get serious matters discussed at the dinner table, at the bus stop, and everywhere in between, because silence is a social cause’s worst enemy. Serious issues that otherwise might never be considered can suddenly make the news when presented in a lighthearted or provocative way, and PETA scores in raising awareness of animal suffering. Does the strategy work? Hell, yes. Back in 1980, when PETA was launched, most people had never heard of a vegan. They honestly thought the word described someone from Las Vegas. Today, “#vegan” is the most popular diet trending on Twitter. Here are a fewmemorable highlights from PETA’s campaigns.
Meat Me in St. Louis As a new PETA campaigner, I hit the road with then Director Dan Mathews for Chris P. Carrot’s inaugural tour. The “carrot” (Dan) and I were visiting elementary schools in “cattle country” to counter the propaganda in meat- industry handouts. We were expecting cameras, police officers, and angry parents – but not cold cut–wielding fifth-graders! Kids pelted us with bologna as we made an undignified getaway. Welcome to PETA!
By Tracy Reiman, PETA Executive Vice President
H O W I T A L L B V E G A N • H O W I T A L L B V E G A N • H O W I T A L L B V E G A N •
Meat Stinks! PETA has organized lots of manure dumps, but
‘Dogging’ the Wienermobile PETA trailed the Wienermobile as it conducted a talent search for children to sing the Oscar Mayer theme song beginning, “Oh, I wish I were an Oscar Mayer Wiener.” Can you imagine? In Iowa, as the event got underway, I spray-painted “SHAME” across the side of the giant hot dog. The police carted me away, but after a chat, they decided I was harmless and soon let me go. I’ll never
my favorite was in Tennessee, outside a National Cattlemen’s
Beef Association meeting. I was sitting in a big dump truck filled with manure, just about to start it up, when police cars surrounded me. The officers said I could join the other protesters – as long as I didn’t dump the manure. Well, 15 minutes later, I saw my opportunity, calmly walked back to the truck, and – as the police watched with mouths open – dumped the load.
forget the looks on the Wienermobile staffers’ faces as I picked up a sign and rejoined the protest.
PETA Shenanigans Pay Off
A Ronald McDonald appearance to try to con youngsters into eating more artery-clogging burgers went pear-shaped when a PETA “cow” (me) smacked him square in the face with a tofu cream pie. The story was all over the news that night.
Wicked Wendy’s Wonderful actor James Cromwell and I kicked
off the “Wicked Wendy’s” campaign – which featured Wendy as a bloody butcher –
at a protest outside Washington, D.C. Just three months later, we won the campaign.
A Family Affair When my son was born, I couldn’t wait to get him involved. He attended his first protest – outside a KFC – when he was just 4 weeks old (and slept through the whole thing). Fast-forward to today: As a result of our campaign, KFC has introduced vegan chicken in Canada as well as in the UK and Vietnam.
Take Action Now Find out about PETA events happening near you – and get
started making some memories you can tell your grandkids about – by joining PETA’s Action Team at PETA.org/ActionTeam .
MOO VING THE MESSAGE
Indulge in Five-Star Holiday Cuisine – at Home! From a young age, Chef Beverly Kumari knew that animals, her “kindred spirits,” weren’t food. Now, as an accomplished vegan chef and cookbook author, she’s showing the world that true gourmet cooking doesn’t involve cruelty. This holiday season, let your friends and family experience just how decadent vegan cuisine can be, with this delicious dinner party menu that she created. For more of Kumari’s compassionate recipes, visit NouveauVanguard.com .
Red ribbons: © iStock.com/masterzphotois • Cloth texture: © iStock.com/MLiberra • Cats: © Katrin Bruns
Chef Beverly: © Felice Dyson
Get what your loved ones’ hearts desire – and make animals’ hearts sing, too – when you do your holiday shopping at PETA.org/Store . You’ll find everything from festive vegan chocolate assortments to animal rights tees to a rad limited-edition vegan leather jacket (modeled above by Nickelodeon actor Daniella Monet) jointly offered by PETA and PETA Business Friend Coalition LA. And for the person who has everything, you can choose a “virtual gift,” such as a toy for a neglected “backyard dog,” funding for a PETA rescuer, or equipment for an eyewitness investigator, at PETA.org/Presents . Holiday Shopping With Heart
Clam-Free Chowder Vegan Bœuf Bourguignon with Chanterell Bacon Serves 4 2.
Vegan Fish & Chips with Tartar Sauce Blueberry Bread Cheesecake Pudding Serves 6 to 8 3.
Petites Potatoes with Ratatouille and Cavi•art Serves 12
Makes 4 servings
Makes 4 servings
YOU’LL NEED • 12 white or red new potatoes • 1 Tbsp. olive oil
YOU’LL NEED • 2 Tbsp. extra virgin olive oil • 2 shallots, diced • 4 cloves garlic, minced • 2 large carrots, peeled and diced • 1 tsp. dried rosemary • 1 tsp. dried thyme
YOU’LL NEED • 1 /2 loaf Italian bread, cut into large cubes • 2 Tbsp. melted coconut oil • 1 1 /2 cups cashew, almond, or macadamia nut milk
• Add the cremini mushrooms and sauté for an additional 5 to 7 minutes. • Add the red wine, tomatoes, broth base, and bay leaves. Cover and bring to a boil. Reduce the heat to low and let simmer for 45 minutes to 1 hour, stirring every 20 minutes. • While the mixture is cooking, ladle 1 cup of the liquid from the stew into a medium-size bowl. Add the remaining flour to the bowl with the liquid and whisk together until smooth. Pour back into the pot while whisking rapidly to avoid lumps. Add the vegan butter and pearl onions and simmer for an additional 25 minutes. • Serve hot, garnished with the thyme and topped with Chanterelle Bacon (see recipe). Chanterelle Bacon YOU’LL NEED • 1 1 /2 cups dried chanterelle mushrooms, rehydrated
• To brown the tops, use a kitchen blowtorch or place on a cookie sheet under the broiler in a preheated oven for 2 to 3 minutes. • Garnish with fresh mint leaves, edible flowers, and blueberries. Aquafaba Meringue Makes 2 cups YOU’LL NEED • liquid from 1 can of chickpeas ( 1 /2 cup) unsalted • 1 /8 tsp. cream of tartar • 1 tsp. vanilla extract • 1 /2 cup cane sugar METHOD • Combine the chickpea liquid, cream of tartar, and vanilla extract and beat on high using a stand mixer with a whisk attachment (or a hand mixer on high) for approximately 10 to 12 minutes, until soft peaks form. • Add the sugar 1 tablespoonful at a time and continue beating until the peaks become stiff. Rub a small amount of the meringue between your fingers – if the mixture feels gritty, continue beating until the sugar dissolves.
• 1 shallot, thinly sliced • 2 cloves garlic, sliced • 1 bay leaf
• 1 cup coconut milk • 1 /2 cup maple syrup • 1 tsp. vanilla extract
• 1 small eggplant, julienned • 1 small zucchini, julienned • 1 small summer squash, julienned • 1 red capsicum (bell pepper), julienned • 1 tsp. kosher sea salt • Freshly ground black pepper, to taste • 4 oz. black Cavi•art • Dill sprigs, to garnish
• 1 /2 tsp. dry mustard • 1 /2 tsp. white pepper • 1 /2 tsp. kosher sea salt • 1 pkg. Gardein beefless tips or other vegan meat • 1 1 /2 cups flour • 2 cups cremini mushrooms, chopped • 2 cups dry red wine • 1 1 /2 cups canned chopped tomatoes • 1 tsp. vegan broth base • 4 bay leaves • 2 Tbsp. vegan butter METHOD • In a Dutch oven over medium-high heat, add the oil and sauté the shallots and garlic with the carrots until translucent. Add the rosemary, thyme, dry mustard, white pepper, and salt. Continue to sauté until the shallots and spices are well blended and aromatic. • In a large Ziploc bag, toss the beefless tips with 3 tablespoonsful of flour. Shake off the excess and add to the pot. Cook over medium heat for 5 to 7 minutes, until lightly seared. • 1 8-oz. jar whole pearl onions • Fresh sprigs thyme, to garnish
• 7.5 oz. MozzaRisella Spreadable cheese • 1 pint blueberries, plus more to garnish • 1 /4 tsp. allspice • 2 cups Aquafaba Meringue (see recipe)
METHOD • Preheat oven to 450°F/230°C. Place the cubed Italian bread on a cookie sheet, toss with the coconut oil, and bake for 10 minutes. • Place in a mixing bowl to cool and set aside. • Pour the milks, maple syrup, and vanilla extract into a pot and warm over medium heat for 3 to 5 minutes, whisking until all ingredients are combined. Remove from the heat and cool to lukewarm then add the MozzaRisella. • Using a hand mixer, mix the cheese into the cooled milk mixture until smooth. Pour over the bread cubes. Gently fold in the blueberries and allspice. • Reduce the oven temperature to 400°F/200°C. Place the mixture in a loaf pan. Bake for 35 to 40 minutes. • Let cool to room temperature. Spoon
METHOD • Preheat the oven to 350°F/180°C. • Place the potatoes on a baking sheet and bake for 20 minutes, or until tender. Let cool. Scoop the flesh out of each half, leaving 1 /4 inch of flesh. Set aside. • Over medium-low heat, add the oil to a large skillet with the shallots, garlic, and bay leaf, stirring occasionally until the shallots are soft and translucent. • Add the eggplant and cook, stirring occasionally, for approximately 8 minutes, or until soft. Stir in the zucchini, squash, capsicum, and salt and cook over medium heat for 5 to 7 minutes, or until tender. Add the black pepper and set aside. • To assemble, place a small spoonful of the ratatouille into the scooped-out center of each halved potato. Top with Cavi•art and garnish with dill. Serve at room temperature.
• 2 tsp. liquid smoke • 1 /4 cup maple syrup • Salt and pepper, to taste • 1 Tbsp. coconut oil
METHOD • In a medium bowl, marinate the mushrooms with the liquid smoke, maple syrup, salt, and pepper for 15 to 20 minutes. • Heat the coconut oil in a medium pan and sauté the mushrooms for 3 minutes on each side until browned with crispy edges.
Find MozzaRisella and other PETA Business Friends at PETAMall.com .
onto individual dessert plates and add a dollop of Aquafaba Meringue (see recipe) to the top of each.
PARTY WITH PANACHE
I f there was one thing that Idabelle knew for sure, it was that she was not staying on that boat, a freighter docked in Virginia and bound for Venezuela. Her future and that of the other cows looked grim: Once they arrived at their destination, they would be milked until their production waned – probably in less than five years. Then, they would be slaughtered, their bodies ground up for cheap hamburger meat, and their skins tanned for shoes, handbags, and car upholstery, some “goods” no doubt ending up on Virginia store shelves. Like most cows raised for their milk, Idabelle was pregnant. Cows are continually impregnated to keep their milk production high. Perhaps instinctively, she sensed that staying on the boat would lead to disaster for both herself and her baby. She had to do something. She pushed her way to the railing, broke through the ropes, and leaped into the James River. Possibly powered by adrenaline, her maternal instinct, or some combination of both, she managed to swim all the way to an island. She scrambled up the bank and disappeared into the woods. Little did she know that while she was “on the lam,” she was getting a little help from her friends: PETA was fighting to prevent her from ever having to end up back on a dairy farm, where calves are typically torn away from their mothers within hours or days of birth so that the milk intended for them can instead be consumed by humans. Thankfully, PETA was successful! Idabelle was found and whisked off to a vegan farm, where she gave birth to her calf, who was named Jimmy. She got to spend every day with him, grazing peacefully and keeping a watchful eye on him, as mothers do. Thanks to her courage and PETA’s persistence, they would be together for the rest of her life.
Excerpt From ‘Love This’ By Gretchen Primack
The body floods with chemicals, saying, Love this , and she does, and births it; it is a boy she begins to clean and nose, but he is dragged away by his back feet. She will never touch him again, though she hears him howl and calls back for days. Her breast milk is banked for others. Her son is pulled away to lie in his box. He will be packed for slaughter. How ingenious we are! To make a product from byproduct. To make use of the child, kill and pack and truck him to plates.
Billboard: © iStock.com/ghornephoto • Ripped paper: © iStock.com/yasinguneysu • Note paper: © iStock.com/stockcam • Billboard cows: © iStock.com/GlobalP • Love and Rescue book cover sketch © 2018 by Gloria Marconi
IDABELLE: The Cow Who Swam for Her Life By Ingrid Newkirk H O W I T A L L B V E G A N • H O W I T A L L B V E G A N • H O W I T A L L B V E G A N •
Take Action Now Save other cows like Idabelle by avoiding all dairy “products.”
Read more inspiring stories of rescued animals in Love and Rescue: Tales of Survival, available at PETA.org/Book .
Not yourmilk! De calf your coffee! Choose almond or soy milk.
Loving Mothers and Their Children Should Never Be Separated
PETA placed billboards with that message in Arizona and California near the border with Mexico, in addition to delivering vegan soy beverages to detention centers holding immigrant children separated involuntarily from their families, many of whom are lactose-intolerant.
14 HERO WITH HOOVES
Botched as Usual No matter which hemisphere they’re in, slaughterhouses are hell for animals. PETA and its international affiliates have documented cruelty inside them everywhere from Paraguay to Pennsylvania. By monitoring US Department of Agriculture inspection reports of slaughterhouses, PETA has exposed dozens of incidents in which animals were beaten, shocked, shot multiple times, or repeatedly stabbed.
SHUTTING DOWN THE TIGER- ENCOUNTER INDUSTRY PETA Saves 39 Tigers in Just One Year
CREDITS TO COME
Misery in Mexico Could you eat a cow after looking her in the eye? The Mexican animal protection group Tras los Muros, which spent two years documenting horrendous conditions at 58 slaughterhouses throughout Mexico – a major meat, egg, and dairy exporter – hopes that bringing people face to face with the animals who go into their cheeseburgers, chicken sandwiches, and pepperoni pizzas will make them think twice before they place their next order in a restaurant or at the butcher’s. PETA hopes so, too.
Photos: © Aitor Garmendia/Tras los Muros
• Chickens were tossed off trucks, and their delicate legs were slammed into shackles that held them upside down.
• Horses were strung up by the neck until they suffocated.
• Victims were sometimes beaten with clubs or axes before being killed.
N oelle was born in a cage at a Florida tiger- breeding mill, an outfit notorious for keeping females pregnant, churning out cubs, and separating them from their mothers so that they can be used in profit-making “public interactions.” Later forced into a pool with tourists at Dade City’s Wild Things (DCWT), she was eventually shipped off to another sleazy roadside zoo in Oklahoma, even though she was pregnant. It was a long trip in sweltering heat, but she was given little water, and the truck was not temperature-controlled. Inside the vehicle, she gave birth to three cubs, and all three died. Then there’s Pearl, a white tiger forced into public encounters at DCWT when she was only a few weeks old. She was robbed of her chance to live as a carefree cub. There was no cuddling with her mother or learning how to be a tiger. When she was shipped to Oklahoma, she was so parched by the end of the long journey that she desperately sought out a tiny mud puddle to drink from.
Today, because of PETA’s persistence in the courts, Noelle and Pearl are living well at The Wild Animal Sanctuary in Colorado.
Bringing the Slaughterhouse Into the Living Room PETA alerted local and state agencies and federal prosecutors to the nearly 40 violations uncovered in US slaughterhouses, which generated scores of media stories. It also prompted the Washington State Department of Agriculture to warn one slaughterhouse that it could be fined and its workers could face jail time after a cow was shot in the head multiple times with a captive-bolt gun, the facility’s fourth violation in under a year. Another slaughterhouse was charged with six counts of violating humane slaughter laws and fined after pigs were improperly stunned and dozens were left overnight in a pen so crowded that they were unable to lie down. But none of this is enough. The killing must stop. Can you help?
White tigers are not a distinct species but rather an aberrant color variation of Bengal tigers. Unethical exhibitors breed them in order to attract paying crowds. Most captive
white tigers are inbred, which has led to such serious congenital defects as cataracts, club feet, and painful hip dysplasia. Rescued Tigers Thrive Today, because of PETA’s persistence in the courts, Noelle and Pearl are living well at The Wild Animal Sanctuary in Colorado. PETA is currently suing DCWT and another of the worst offenders, Wildlife in Need. For all the tigers PETA has rescued over the years, including two from a dilapidated junkyard, life went from unimaginably bad to blissfully sweet. They went from cages that prevented them from taking more than a few steps in any direction to large, comfortable habitats. At sanctuaries, they can swim whenever they
want to – without being compelled to interact with humans – and they can explore, relax, and play.
The animals didn’t always die instantly after their throats were cut – sometimes they were alive while their feet were cut off and their organs cut out.
PETA is campaigning hard on this important issue and determined to get as many tigers as possible released from cramped roadside zoos. A major goal is to set a precedent in a US court making it clear that cub encounters violate federal law.
Take Action Now Eat like animals’ lives depend on it – because they do! Order a free vegan starter kit at PETA.org/VSK
Take Action Now Never visit any exotic animal “attraction,” participate in a cub photo op, or pay to
H O W I T A L L B V E G A N • H O W I T A L L B V E G A N • H O W I T A L L B V E G A N •
– and don’t stop with yourself. Get others to look at these pictures, watch the videos, and try vegan foods. We can’t carry on supporting cruelty like this.
interact with wild animals. Let your friends and family know that buying tickets to such activities perpetuates cruelty. And help support more rescues by visiting PETA.org/Rescue .
16 ‘FOOD’ WITH A FACE
RESCUED! A Black Beauty With a Secret in Her Stomach
W as that a scrap of carpet or a dog? PETA’s fieldworkers were driving down a bumpy country road to deliver free doghouses to cold, neglected dogs, and they weren’t sure what they’d spotted in a muddy backyard, so they drove back to check. They found an emaciated little dog, surrounded by a sea of mud and chained to a doghouse – with no floor and a caved-in roof that offered no protection from the sleet, rain, and snow. The animal, named Gus, became one of dozens of “backyard dogs” – left outside 24 hours a day, all year and in all weather – assisted every week by PETA fieldworkers, who deliver free doghouses and other basic necessities. Last winter, more than 260 dogs in southeastern Virginia and northeastern North Carolina – the area surrounding the Sam Simon Center, PETA’s headquarters in Norfolk, Virginia – received custom- built doghouses. Over 1,500 received free straw bedding, which is both delivered directly to dogs and given away free all winter long in PETA’s parking lot. Fieldworkers also refill empty or frozen water bowls; treat fleas, flystrike, and internal parasites; provide food, a toy, and treats to each desperate dog; and transport animals for low- to no-cost spay/neuter surgeries and emergency veterinary care. For these lonely beings, the most important part of the visit is often the scratches PETA: Sheltering Dogs From the Storm
She was beautiful, black, and as big as a bus.
When staffers with Animal Rahat – a PETA-supported animal-relief organization in India – first spotted Meena, they suspected that she was pregnant because of her huge, distended abdomen. But then they realized that there wasn’t a calf inside her: The bloat was caused by plastic garbage! When they operated on her, out came 103 pounds (47 kg) of it. Before being rescued from a negligent owner, Meena had ingested plastic bags and other debris while scavenging for food on trash heaps, as cows in India are commonly compelled to do if they don’t want to starve. She had another problem, too: Her horns had not been trimmed, and as a result, they’d curled around and grown all the way back into her face. One was actually puncturing her jawbone. Animal Rahat veterinarians trimmed Meena’s horns to give her immediate relief and took her to the Sam Simon retirement center for working animals to remove the plastic from her digestive tract. She recovered quickly and now looks and feels just fine. She loves spending time with her new friends at the sanctuary, where she is well fed, plump, and safe. Hungry animals often mistakenly ingest plastic waste, and many are surely walking (or swimming or flying) around with indigestible trash clogging up their insides. We can all help prevent this suffering by recycling, using cloth shopping bags, and picking up trash, especially straws, six-pack rings, and other plastic debris. PETA and its international affiliates do their part by recycling plastic and avoiding the use of nonbiodegradable plastics in their offices. How about you and your workplace? Cruelty Knows No Borders Animal Rahat (which means “relief” in Hindi) turns 15 this year, and with PETA’s help, the charity has saved thousands of animals. For instance, a donkey foal named Lavender and her mother were two of 76 donkeys spared backbreaking labor at a brick kiln, thanks to Animal Rahat’s innovative project that replaces “beasts of burden” with tractors. In India, animals are still forced to haul passengers, crops, building supplies, and other heavy loads. Many suffer from lameness and painful sores, are disturbingly thin from malnutrition, and become dehydrated because they aren’t given any water while being forced to work. Animal Rahat helps alleviate such suffering with food, water, medicine, and medical care. Staffers teach owners to care for their animals, as well as giving many impoverished people a subsidy for allowing sick, injured, and elderly ones to retire, rather than working them until they drop or sending them to slaughter. Some surrendered animals live out their days at Animal Rahat’s peaceful sanctuary.
Photo frames: © iStock.com/blackred • PETA worker moving the doghouse: © michellecehn.com
From mud puddles
to couch cuddles
they get behind their ears and the reassurance they feel from being treated like the very best dog in the whole world. Many of the remote, impoverished areas that PETA fieldworkers visit have no animal shelters. Some don’t even have a veterinarian, which means that PETA’s fleet of mobile, low-cost clinics offers the only services available to many people, especially those in areas with no public transportation. Fieldworkers often encounter horrific cases of neglect, such as those involving dogs barely able to breathe because of advanced heartworm disease or suffering frommange, parvovirus, infected wounds, tumors, embedded collars, and even starvation. Gus was so thin, he looked like a fur coat covering a skeleton. His owner reported not being able to afford to feed him or pay the surrender fee charged by the local shelter. He’d been thinking of simply turning the dog loose in the woods and leapt at the PETA fieldworkers’ offer to help. Gus now lives with a family in a cozy house (with a roof that doesn’t leak!) and sleeps in a bed – under the covers. He still doesn’t like mud puddles. When it rains, he prefers to stay indoors on the couch.
Wooing wary Meena
103 pounds of plastic in her stomach!
Take Action Now Help make winter a little more bearable for a neglected dog by making a donation to PETA’s
doghouse project. (Contributions are tax-deductible in the US.) For a limited time, PETA Business Friends member v-dog will match your gift with a donation of 5 pounds (2.27 kg) of vegan dog food for pups in need, so act fast! Learn more at PETA.org/Doghouse .
Take Action Now Learn more about Animal Rahat’s lifesaving work and sponsor a rescued animal at AnimalRahat.com .
Happy Meena – safe at last!
CREDITS TO COME
“PETA has done more for animals than any other organization, and just for that alone, they have my endless support.” - KALEL, YOUTUBE STAR WITH 2 MILLION FOLLOWERS
Skater kid: © iStock.com/4x6
Emoji graphics: © iStock.com/davidcreacion • Not Your Mom Cartoon © Melinda Hegedus
H O W I T A L L B V E G A N • H O W I T A L L B V E G A N • H O W I T A L L B V E G A N •
J Harlem Globetrotters alum Crissa “Ace” Jackson is #VeganStrong.
Order her shirt at PETA.org/Store .
Generation Z will soon make up most of the world’s population. And that’s great news for animals. THE PETA GENERATION Generation Z Generation Z
One of the most influential personalities, Amanda Cerny, has a social media reach of 26 million people. The humorous pro-vegan video she made with PETA (watch at PETA.org/Cerny ) quickly went viral. For peta2’s Vegan Influencer Roundtable YouTube series, seven of the world’s biggest social media icons – Kalel, Daniella Monet, Yovana Mendoza, Sophia Esperanza, Jenné Claiborne, Cammie Scott, and Alexandra Beth – chatted about their animal rights convictions and the role they play in their lives. Every summer, peta2’s Warped Tour booths have been flooded with young animal rights advocates. During last summer’s tour, peta2 welcomed more than 65,000 newmembers into the text alert program. “Every single day, we were approached by an astounding number of people asking what they could do to help end animals’ suffering,” says staffer Caroline Gardner. “Every year, more and more people ask for vegan recipes, running (yes, literally running) up to the table ready to sign petitions, and – what I find most encouraging – seeking us out to thank us and let us know that they are now vegan because of an interaction that they had with the peta2 team years earlier.” Warped Tour organizers decided to make this year the festival’s last, but peta2 is a fixture at many other concerts and on college campuses, so the beat will go on.
“Image courtesy of Melinda Hegedus at MelindaHegedus.com"
Vegan Cheese Gives Cows a Reason to Smile PETA is giving people in the US, China, and India the opportunity to see – and feel – what it’s like to be a cow born on a dairy farm. The “I, Calf” virtual reality experience allows viewers to witness the true story of a calf whose mother secretly gave birth to twins and, remembering that farmers took her previous babies away, tried to hide one of her newborns to protect him. PETA gives every viewer a free So Delicious vegan ice cream sandwich or a vegan cheese snack, courtesy of Follow Your Heart, Chao, and other great companies. The response has been terrific. One “I, Calf” viewer said, “They all want to live, just like us. It’s awful. We should leave them be.” Another exclaimed, “I can’t believe it! Why didn’t my mom tell me about vegan cheese?!”
T oday, 79% of young people are regularly choosing meat-free meals. They’re drinking 550%more nondairy beverages than millennials, they’re refusing to dissect, and they’re actively engaging with PETA on social media. Why PETA? The group is ranked in the top 10 most popular charitable organizations (not just animal organizations) among young people, and it’s the only animal-protection organization in the top 30. That’s probably because PETA was the first animal rights group to recognize and invest in students’ power to make the world better and the fresh outlook and ideas that young people bring to the movement.
PETA’s youth division, peta2, is on college campuses, at social media conventions, and at concerts meeting with young people. It all started with the Vans Warped Tour music festival 16 years ago! Over free vegan ice cream, tasty vegan cheese, and other giveaways, staffers ask kids how peta2 can help them be a force for animals. Knowing that today’s youth take action from their phones, peta2 introduced apps, mobile action alerts, and text alerts to help win numerous victories. Generation Z wants to see more involvement from its favorite celebrities, including that new breed of stars, social media influencers, so peta2 amped up its engagement with them, and those collaborations are seen by millions of fans.
Take Action Now Visit the app store to download PETA’s free app for iPhone or iPad
and you’ll be able to take action for animals from the airport, the doctor’s office waiting room, the checkout line, or anywhere else that you find yourself with a few minutes to spare.
20 POWER TO Z PEOPLE
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