LAB #6(45) 2008

LAB interview _

the product is finished or that we get response from a certain corner because it’s quite hard. For example a client asks us specifically to design something for then we will start thinking about it before we even start the project. In general we don’t. Every time we start a new project it’s like starting a new dream and we just want to have it in the world and afterwards sometimes we have something like «Ok maybe we should change this and that and then it could be over there» and we think about the place, the people and the time. But before we hardly ever do that. I think it will overtake something off spontaneity way if you do that. Unless it’s the concept of the whole idea. What is the main obstacle in your work? I think, production and production time because our computes are really filled with ideas and the quick sketches but to be able to finish, to produce and to let somebody else produce your product in the way that you are Yeah it’s a big obstacle until now I think. You have to have free time, to have to be almost like semi-, half a specialist because you need specialist way you talk to In general we need people who can do the things that we can’t and then you have to specialize a little bit. Every time you start a new project in another area because our projects are not only furniture, or not only fabrics, or not … So every time you have to start over again. Are the stories unfolding in the projects the result

everything that mass produced in a way like a throw-away product if you look at the chaining center it’s also really a mass produced industrial product but it’s really sustainable and in this sense it’s really interesting to design and to work with products like that because they seem finished but if you change something in that then it becomes really a new product. And it’s a good design that you change itself already For example the Cinderella table came almost from that concept in that sense that the machine that makes the table is the machine that normally makes really mass produced parts but the parts are not valued by people. In that sense if people don’t see it they throw away a Coca-Cola bottle for examples but we wanted to show what this machine could do. But the value of the way it is produced really interests us also. How real is the idea of bringing beauty and val- ues into environment? By what means can it be reached? To be able to make something beautiful can sometimes be perceived as being superficial but it’s not. It’s not only about that. If you want a story then you want to tell it clearly and some- thing clear is almost instantly beautiful because it tells what it is. Is there an image of a person who you create your projects for? What’s the target group of your projects? In general we do not have a target group unless

we didn’t want to be all about us and eventually it becomes because you have to show your face in the end of the story and it’s ok but in the beginning we really want to show the project and let it be about that Let all the attention go to that. It’s a little bit of our goal behind it I think. It’s a little bit what is happening now with the KarimRashid and everybody who has this small show around it. I think it’s also maybe a little bit Dutch not to do that. We try to keep ourselves a little bit on the background and let your project be in front. What is your main mission or goal? I think a couple of goals we have already achieved and if we could go on like this that’s really already an ambitious goal. The main thing is that we want to keep designing really high and almost art-like and to keep designing for com- mercial brand or release mass product because it’s got so much challenge to do that, to be able to think really clearly and simple but sometimes have no conceptions in making something new that is also really nice because you can tell a really huge story you don’t have to take into ac- count that it has to be usable or whatever. By giving the objects valuable content, a special story, uniqueness, you oppose yourself to the everyday, superficial, disposable things. What is your attitude towards mass culture which supports these qualities? It depends. We are not really in favour of

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№6 _ 45 _ 2008