Key Account Management Best Practice Brochure

Key Account Management Best Practice

Cranfield’s proven process for managing key accounts profitably.

At Cranfield, we have taken the lead in Europe for key account management research.

For the past twenty years, Cranfield has pioneered the development of the discipline in Key Account Management (KAM). We are confident that no other programme provider in Europe knows more to help you leverage key account relationships for longer term profits. Our KAM Best Practice programme is based on processes and tools developed by many world leading businesses with supply chain at the heart of their delivery model and who are members of Cranfield’s KAM Best Practice Research Club. Before these processes and tools are accepted into our programme curriculum we test and fine tune them, a process that can take years. The results are worthwhile. You will gain powerful insights that, once applied, will improve your key account profitability. This flagship programme shows you how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts. Delivering our most recently developed insights, you will comprehensively explore and analyse your strategic customers to:

• Identify and prioritise key accounts to measure their profitability. • Develop customer-focused strategies. • Create powerful value propositions that deepen customer relationships.

To book contact: Cranfield Executive Development team Tel: +44 (0)1234 754500 Email: execdev@cranfield.ac.uk

For more information visit: www.cranfield.ac.uk/som/kambp

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www.cranfield.ac.uk/som/kambd

+44 (0)1234 754500

execdev@cranfield.ac.uk