Key Account Management Best Practice Brochure

Programme content and design

This is a three-day residential programme taking place at Cranfield School of Management.

Taught by a faculty with extensive experience in business, you will benefit from the creative practices of your industry peer cohort working in a range of sectors.

The pragmatic design of the programme curriculum walks you through the creation of a three year key account plan for your chosen customer. The goal is to create a plan ready for immediate implementation to share with confidence to colleagues prior to launch.

During the programme you will: • Develop and apply a strategic key account plan for a specific customer. • Benefit from peer group input, challenges and support. • Gain a rare opportunity to network and exchange best practice with industry peers and subject experts. • Be exposed to the latest thinking in key account management.

FREE Guest membership of KAM club when you complete the programme 

“The well-structured Key Account Management programme has been fantastic; the lecturers with their breadth of knowledge, have delivered over and above what we were looking to achieve.” Nicky Collier, Strategic Client Manager, Denplan Limited “I found the Key Account Management Programme really inspiring and motivational. It almost re-lit the fire that I needed to grasp hold of the account and future proof it successfully.” Rachel Tank, Account Manager, Dimension

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