WCA March 2010

news

Increased circulation a boost at wire Düsseldorf 2010

WAI at wire 2010

Situated on stand 11B25 at wire Düsseldorf, the WAI will display the association’s publications, products and services, including Wire Journal International, The Wire Journal International 2010 Reference Guide , its new publication in India: Wire Bulletin , and a range of association technical books, reports, DVDs and videos. There will be news about the WAI’s International Technical Conference (18 th –20 th October 2010) in Mexico, as well as information on WAI membership and its chapter network. Booth availability for Wire Expo 2010 (12 th –13 th May 2010) in Milwaukee, Wisconsin, and Interwire 2011 (3 rd –5 th May 2011) in Atlanta will also be available. Interwire is the Americas’ largest trade show for the wire and cable industry, and will be co-located with The National Electrical Wire Processing Technology Expo. Wire Association International – USA Website : www.wirenet.org

At this year’s wire Düsseldorf exhibition, leading trade magazines EuroWire and Wire & Cable ASIA will be distributed to incoming visitors from a purpose-built stand in the main North Entrance to the exhibition halls (EN03). Paul Browne, group advertising manager explains: “We have been able to secure this excellent distribution point in addition to our regular stand in Hall 11 (11D28). The additional location will ensure that all visitors to the exhibition are given an opportunity to pick up a magazine on entry to the show grounds. Our aim is to provide our clients and advertisers with the maximum possible coverage for their businesses during one of the most important shows in our industry’s calendar. Times have been tough over the last year and we want to make sure our advertisers get maximum benefit from their investment in our magazines.”

EuroWire magazine already has a circulation in excess of 18,000 copies to 89 countries worldwide, whilst Wire & Cable ASIA magazine has a circulation of over 12,000 copies to China and Southeast Asia. The boosted circulation for wire Düsseldorf 2010 exhibition will increase the overall circulation of the magazine by 20% to over 36,000 copies worldwide (joint circulation). Paul Browne added: “Now we are offering a heightened service to our clients at the biggest show in our industry. We’re giving our advertisers better publicity and exposure, while providing readers with a free magazine full of show highlights and the latest industry news at the world’s number one wire and cable trade show.”

Intras Ltd – UK Fax : +44 1926 314755 Email : intras@intras.co.uk Website : www.intras.co.uk

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Wire & Cable ASIA – March/April 2010