2017 New York International Auto Show Year In Review

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SOCIAL MEDIA The use of social media continues to be a vital component of the New York International Auto Show marketing strategy. This year, we took the approach of planning our campaign around one powerful theme, “What’s Your Drive?,” allowing us to produce and release content that ignited the excitement in our followers who continue to hold the passion for automotive all around the world. We planned our social content by people, allowing us to target diverse communities with direct messaging. The outcome surpassed years prior, including 1.76 billion impressions and one of the most commended campaigns in the history of the New York International Auto Show.

IN 2017, NYIAS GENERATED 1.76 BILLION SOCIAL MEDIA IMPRESSIONS, A 3.5% INCREASE OVER 2016

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