New-Tech Europe Magazine | April 2017

Avnet at Embedded world 2017

connection between Avnet Silica & ASIC is very strong. We also see a lot of customer opportunities for ASIC in central Europe". AAI offering Yulia: "AAI is a service company; we don’t compete with our customers. Our purpose is to enable the fastest and most robust pass for the customer to mass production. We offer a holistic solution: from customer concept or spec all the way through architecture, logical design, IP selection and integration, including strong Analog capability, emulation and backend design. On the manufacturing side, we offer full productization and production management cycle: package development, test program and hardware development, prototype bring up and porting to mass production site, qualification and mass production management (independently or through Avnet channel). Customer can give us an RTL or alternatively his FPGA code or his board design and we will send a tested chip to his end customers. Ours design team is comprised of proficient and knowledgeable ASIC, system/ CAD and analog engineers, who have expertise in all aspects of Architecture, ASIC, analog, FPGA designs and implementation. The Design Center, fully equipped with state-of-the-art CAD tools and infrastructure. We have an access to a broad range of advanced technologies for ASIC manufacturing, (0.18µm-14nm, low leakage, automotive process, embedded flash, special processes for sensors, SiGe etc.) We offer one stop shop from concept to tested chip." Trends in ASIC markets Pavel: "Being a CUSTOM solution, and APPLICATION AGNOSTIC, the ASIC technology enables us to optimize our system in a wide range of applications in todays’ hot markets. As well, the

I met Frank Hansen - Regional Vice President Central & East Europe, Avnet Silica, Yulia Milshtein – Director of Operations and Business Development, Avnet ASIC and Pavel Vilk - Director of Engineering, Avnet ASIC, at Embedded World 2017 for a conversation about AVNET and their activity. ASIC activity in Avnet Silica Yulia: "Avnet ASIC Israel (AAI) is a fully owned subsidiary of Avnet, providing ASIC design and manufacturing services. ASIC abbreviation stands for Application Specific Integrated Circuit, it is a technology and methodology that enables customers an optimized and unique solution, designed specifically for them and owned by them. This solution is very attractive mainly to volume customers, due to initial NRE investment. ASIC solution is optimizing the unit price, area and power. We are the ASIC veterans of the Israeli market for over 30 years, with 350 successful projects; many of them include mass production. In few last years ASIC is becoming a strong trend, completely “re-inventing itself” almost a “must” of a certain markets, such as Automotive, Wearables and IoT in general, Medical, Industrial, end of life and many more markets that need low power, enhanced performance or that are highly cost sensitive. Avnet management recognized the opportunity in offering the ASIC Services across Europe, and decided to scale up the activity. Today, every Technical Sales person in Avnet can offer his customer ASIC full turnkey solution as part of the line card. This service perfectly complements the ASSP and FPGA offering of Avnet." Avnet Silica & ASIC Frank: "In the Embedded World fair we introduce the ASIC team to the European market. I feel that the

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