2017 December Board Book

2017 Number of items with the Seal - Summary New items that have added the Real California Milk Seal in 2017 have increased by almost 300 items through November 2017. Many of these items are nationally distributed, helping to increase the utilization of our processing facilities using 100% California Milk. With several national brand companies now using the Seal, consumers will be looking for it in the dairy case as our integrated advertising campaign generates some of the highest measurements for awareness and intent to purchase.

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NUMBER OF SEALED ITEMS

2