2017 December Board Book

CALIFORNIA MILK PRODUCERS ADVISORY BOARD 2018 CHART OF ACCOUNTS ACCOUNT DESCRIPTIONS

ADVANCES

TRAVEL ADVANCE – Account No. 11500 Funds advanced to employees at time of hire for their monthly travel advances. Advance will be reimbursed to Board at the time employee leaves the Board’s employ. PETTY CASH – Account No. 11000 The Office Manager keeps a $400.00 petty cash fund for miscellaneous expenses within the office, such as postage due, special deliveries, etc.

PROGRAM EXPENDITURES

ADVERTISING – Account No. 52000 Advertising media includes Spot TV, National Cable TV, Network TV and outdoor billboard space, spot radio time, magazine and newspaper space in addition to digital media including website design and maintenance and search engine marketing. Advertising Production includes production of commercials, and all advertising materials, tapes, talent and shipping. Consumer research includes consumer tracking studies, qualitative studies, plus pre and post testing of new advertising. New product introductions and development and agency service fees. Contingency expense also includes payroll account and applied factor for implementation and support (pro-rata share of employee benefits and overhead) and travel expenses, (meals, hotels, auto expenses, gas, and miscellaneous items related to employee travel) for the following job descriptions: VP of Advertising, ½ of Marketing Services Program Coordinator, and 1/4 of Chief Executive Officer.

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