2017 December Board Book

CALIFORNIA MILK PRODUCERS ADVISORY BOARD 2018 CHART OF ACCOUNTS ACCOUNT DESCRIPTIONS PROGRAM EXPENDITURES – (CONTINUED) COMMUNICATIONS – Account No. 50000 Activities and responsibilities included are: media relations, special food and industry publicity, issues management, website development and maintenance, social media, special events, graphics and support materials, special promotions, photography, video, consumer and trade publications liaison, publications, and ethnic relations. Includes payroll account and applied factor for implementation and support (pro-rata share of employee benefits and overhead) and travel expenses (meals, hotels, auto expense, gas, and miscellaneous items related to travel) for the following job descriptions: Director of Communications, ½ of Marketing Services Program Coordinator, Producer Relations Director, Producer Relations Program Coordinator and ¼ of C.E.O. Also includes budgeted amount for employee travel expenses related to District Dairy Princess Program, all District meeting expenses, Information/Nomination meeting expenses. INTERNATIONAL – Account No. 58500 International activities include development of business relations in overseas countries that currently include the Pacific Rim and Mexico, among others. Budget includes expenses for staff and consultant fees and travel, promotional activities, market research, co-marketing and meeting expenses for business development.

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