2017 December Board Book

CALIFORNIA MILK PRODUCERS ADVISORY BOARD 2018 CHART OF ACCOUNTS ACCOUNT DESCRIPTIONS PROGRAM EXPENDITURES - (C0NTINUED) FOODSERVICE – Account No. 56000 Activities include maintaining a foodservice program in California and all expansion markets for Real California Cheese (i.e. Pizza program), the Real California Milk Seal initiative and general restaurant sell-in. This includes contracting to develop associated collateral materials and incentive campaigns. EDUCATION AND COMMUNITY RELATIONS – Account No – 58200 Funding that is set aside within the budget to conduct district level marketing activities in the calendar year, including Dairy Princess Scholarships. No staff time or expenses are allocated to this budget line item. PRODUCER RELATIONS – Account No – 59000 Activities include producer communications, CMAB Dairy Princess Program, industry or producer tradeshows, district, regional and annual meeting expenses. Budget also includes consumer handouts and promotional items. INDUSTRY INTELLIGENCE – Account No – 59600 Funds allocated for market intelligence gathering in key developing markets such as IRI for domestic markets. PROCESSOR RELATIONS – Account No – 59500 Processor Relations budget includes annual fee for USDEC, processor meetings for the year, proposed international trade missions, as well as funds for processor promotions, such as, truck decals, new product development and packaging allowances.

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