2017 December Board Book

National Television: National TV is a key driver of awareness of the seals, which continues to be positive. Our campaign, “Return to Real,” launched in August 2015 and continues to run throughout 2017. TV spots, which also live on YouTube and RCM.com, feature relatable, human moments and mouthwatering food footage. We have two spots running in Q4: The first is titled “Dad’s Pancakes,” which highlights California butter, and the second is titled “Bribe,” which features a child who grows bored while working on his science project but is incentivized when his mom offers him a delicious yogurt parfait.

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