2017 December Board Book

Monday Melt:

Better with Cheese:

Cooking Panda: We’ve also partnered with Cooking Panda to produce fifteen new recipe videos. These videos cover different dishes within our key messaging pillars: taking back breakfast, Hispanic cheeses, healthy snacking and holiday entertaining. Along with the videos, Cooking Panda is guaranteeing 15 million views (1 million per video) on their channels.

RealCaliforniaMilk.com: Throughout 2017, we’ve continued to make regular content updates to the site, featuring new recipes, news and articles and anything relevant to our target audience. We are also integrating our new video content onto the site and making it easily accessible and viewable. One initiative we have been focusing on this year is how to best display our Dairy Brief and Foodservice Newsletter content. We are making updates to the Foodservice portion of the site to create a template that can be updated as new Dairy Briefs and Newsletters are finalized. This will be a great way to keep our Foodservice audience apprised of the latest information available from our team.

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