2017 December Board Book

YouTube Marketing : YouTube continues to support our TV ads and long-form video. That focus has broadened to support all video content produced in 2017, including the new TV ads and digital videos.

Paid YouTube 2017 (Jan to Oct 23, 2017) Impressions

Views 460,183

Clicks 3,574

CPCV

1,940,226 $0.04 Our Tastemade Avocado Blue Cheese Dip and California Chia Seed Pudding videos performed well earlier this year. In September, we rotated in more videos to diversify our content in the paid space to match our healthy snacking and back-to-school efforts. Of the new videos added to rotation, Mango Avocado Smoothie Bowl and Growing Up Dairy, Part 6: Saralynn’s Chores have performed best. Avocado Blue Cheese Dip California Chocolate Chia Seed Pudding

Impressions: 1,275,429

Impressions: 195,735

Views: 236,919

Views: 48,099

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