2017 December Board Book

• California Dairy Communicators CMAB coordinated a meeting of the California Dairy Communicators group for the second of two meetings in 2017 to discuss individual organization’s updates and upcoming initiatives, in addition to emerging issues and how to address. • Sustainability In working toward its five-year goals, CMAB worked with Dairy Cares, CDRF, CDQAP and Cogent Partners to identify the best ways to identify the best examples and benchmarks that will show the California dairy industry is a leader in sustainability. Dairy Security & Reputation • Issues Handbook New social media protocols, scenarios, and updated messaging and contacts were added to the existing handbook and app. The International version of the Issues Handbook was updated by incorporating relevant stakeholders in each country to alert in the event of an issue or crisis.

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